# Soft Playful Photoshoots The Clowning Around Series is Full of Color and Emotion By Meghan Young | Published 2011-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clowning-around References: [behance.net](http://www.behance.net/gallery/Clowning-around/1693814) The Clowning Around photo series may not center around a typical clown, but it does have the the elements of a clown in it. Face paint? Check. Colorful costume? Check. Exaggerated emotions? Check. Yet there are some fundamental differences that sets the Clowning Around photo series apart from other clownish photoshoots, including the soft, romantic ambiance and the feminine touches. Shot by photographer Leoni -- Blue, the Clowning Around photo series also has a summer aesthetic that fits in perfectly with this season. In fact, the floral and tulle fashions can easily influence this year's style. Simple and surreal, the Clowning Around photo series feels as though it has come straight out of a dream. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Soft Playful Photoshoots:** There is an opportunity to innovate more on themes that evoke strong emotions (such as joy) through soft and playful aesthetics - **Romantic Ambiance in Photography:** There is an opportunity to innovate on using soft and romantic aesthetics in photography to create warm and alluring images - **Summer-inspired Dream Photoshoots:** There is an opportunity to innovate on using summer-inspired aesthetics in dreamy themed photoshoots to create visually captivating images ### Who This Affects Most - **Fashion Photography:** Photographers can use soft and playful themes, romantic ambiance and summer-inspired aesthetics to create trendy fashion images - **Event Photography:** Professional photographers can use the romantic ambiance and elements of a dreamy photoshoot to capture beautiful moments in special events like weddings - **Advertising Photography:** Brands seeking to evoke strong emotions, like joy, can use soft and playful themes in their advertising photography to create a more relatable and memorable image ## Related on Trend Hunter - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Playful Balloon Sculptures](https://www.trendhunter.com/trends/keff-joons.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Playful Abstract Exhibitions](https://www.trendhunter.com/trends/the-shape-of-play.md) - [Playful Sculptural Collections](https://www.trendhunter.com/trends/afterglow-1.md)