# Painterly Beauty Photography 'A Playground Of Color' Features Contemporary Clown Makeup By Jana Pijak | Published 2016-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clown-makeup References: [beautyscene.net](http://www.beautyscene.net/editorials/katie-moore-vogue-japan/) & [sophiedelaporte](http://www.sophiedelaporte.com) [Vogue](https://www.trendhunter.com/trends/no-rules-club) Japan's latest beauty feature 'A Playground of Color' spotlights contemporary clown makeup that is modeled by Katie Moore. Photographer Sophie Delaporte captures the image series and teams up with wardrobe stylist Irina Marie who opts for a wardrobe that is as vivid as this photoshoot's cosmetics. Hair and makeup for Vogue Japan's latest beauty feature is a contemporary take on whimsical clown makeup and is the work of Alessandro Rebecchi, responsible for its locks and Alice Ghendrih, in charge of cosmetics. Gracing the June 2016 edition of Vogue Japan, A Playground of Color rejects the minimalist and bare-faced makeup of the past few seasons and instead embraces [wild and artistic cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup). While not suitable for everyday wear, each of this editorial's beauty looks is reflective of more conceptual runway themes. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 84% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Contemporary Clown Makeup:** Disruptive Innovation Opportunity: Explore the potential for creating new makeup products and techniques inspired by clown makeup that cater to avant-garde and artistic consumers. - **Whimsical Beauty Looks:** Disruptive Innovation Opportunity: Develop a line of eccentric and imaginative beauty products that offer consumers a playful and creative approach to makeup application. - **Conceptual Runway Themes:** Disruptive Innovation Opportunity: Collaborate with fashion designers and makeup artists to create innovative beauty looks that can be translated into wearable and accessible products for the mass market. ### Who This Affects Most - **Cosmetics:** Disruptive Innovation Opportunity: Introduce avant-garde makeup collections that push the boundaries of traditional beauty standards and cater to consumers looking for unique and artistic beauty options. - **Fashion:** Disruptive Innovation Opportunity: Incorporate imaginative and transformative makeup looks into fashion shows and campaigns to create a cohesive and visually captivating brand image. - **Photography:** Disruptive Innovation Opportunity: Collaborate with makeup artists and models to capture avant-garde beauty looks in a way that showcases their creativity and appeals to a broader audience. ## Related on Trend Hunter - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Rococo-Inspired Cosmetic Lines](https://www.trendhunter.com/trends/flower-knows.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md)