# Boyish Menswear Editorials The Ones 2 Watch 'Cloudy Day' Exclusive Highlights Youthful Clothing By Jana Pijak | Published 2015-12-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudy-day References: [theones2watch](http://theones2watch.com/editorial/men/25252/) Models Andres Casadei, Antonio Masetti and Matias Novillo star in 'Cloudy Day,' an editorial exclusive for The Ones 2 Watch. Photographer Federico Fernandez captures the series and collaborates with stylist Joaco Diaz for the photoshoot's youthful wardrobe. Dressing models in a range of boyish pieces, the stylist teams up with beauty expert Lucia Lopovich who transforms her cast with sharp and edgy hairstyles. Donning a mix of textured trousers and oversized outerwear picks, Andres, Antonio and Matias pose in staples from Zara, Saralegu and Vanesa Krongol among other labels. They also pull off a range of secondhand picks from Keak Vintage. Referencing nostalgia, the 'Cloudy Day' editorial pairs current and vintage clothes while embodying a theme that is effortlessly cool and relaxed. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Youthful Menswear:** Disruptive innovation opportunity: Develop a sustainable and ethical menswear brand that combines contemporary styles with nostalgic elements. - **Secondhand Fashion:** Disruptive innovation opportunity: Create an online marketplace or app that specializes in curated vintage and secondhand menswear. - **Sharp and Edgy Hairstyles:** Disruptive innovation opportunity: Launch a mobile hairstyling service that offers edgy and personalized haircuts for men in the convenience of their own homes. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Develop a subscription-based fashion rental service specifically tailored for menswear, offering access to both trendy and vintage pieces. - **Sustainable Fashion:** Disruptive innovation opportunity: Invent new textile technologies or materials that enable the production of contemporary menswear with reduced environmental impact. - **Barber Shops and Salon Services:** Disruptive innovation opportunity: Create a chain of high-end men's grooming establishments that offer not only barber services but also specialized hairstyling and beauty treatments. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)