# English Craft Table Beers Cloudwater Has Debuted the Low Abv 'And Relax' Canned Beer By Colin Smith | Published 2022-02-04 | Updated 2022-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cloudwater-and-relax References: [cloudwaterbrew.co](https://cloudwaterbrew.co/) & [mkbiergarten](https://www.mkbiergarten.co.uk/collections/beer/products/cloudwater-and-relax-table-beer-3-2-440ml-can)  The '[Cloudwater And Relax](https://www.trendhunter.com/trends/origin-of-darkness)' is a [low alcohol-by-volume (ABV) beer](https://www.trendhunter.com/trends/rebel-ipa) designed to be easily consumed. This beer boasts an ABV of only 3.2 without compromising on quality or flavor. The And Relax was created to be a more subtle tasting pale ale than traditional ales, making it perfect for casual, relaxing consumption. This pale ale is made with a tri-blend of New Zealand-originating Hops and a variety of [fruity, citrusy flavors](https://www.trendhunter.com/trends/alcoholfree-lemon-lager) to create an excellent balance of sweetness and bitterness. This pale ale is a great entry-level craft beer for those looking to experiment with artisanal, high-quality craft beers. The Cloudwater And Relax beer is available for purchase in 440 mL cans for roughly $4.50 USD from Cloudwater's website as well as various other European online retailers, such as 'MK Biergarten.' Image Credit: MK Biergarten, Cloudwater ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 1% | Activity: 14% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Low ABV Beers:** Crafting beers with a lower alcohol-by-volume percentage than traditional ales and beers to cater to health-conscious consumers. - **Entry-level Beers:** Creating a range of craft beers that are subtle in flavor and taste to appeal to consumers who are new to artisanal beer consumption. - **Fruit and Citrus-infused Beers:** Incorporating a variety of fruits and citrus flavors to accentuate the sweetness in low ABV beers while taming the bitterness. ### Where This Applies - **Craft Beer:** Introducing low ABV and entry-level craft beers to tap into a growing market of health-conscious and newly interested consumers. - **Online Retail:** Capitalizing on online retail platforms, such as Cloudwater's website and various European online retailers, to reach a wider audience and expand product distribution. - **Hospitality and Tourism:** Partnering with hotels, resorts, and restaurants to promote low ABV and entry-level craft beer offerings to attract customers looking for healthier and unique drink options. ## Related on Trend Hunter - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Refreshing Low-Alcohol Beers](https://www.trendhunter.com/trends/nirvana-brewery.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Low-Calorie Hazy Pale Ales](https://www.trendhunter.com/trends/hazy-pale-ale.md) - [Flavorsome Low-Alcohol IPAs](https://www.trendhunter.com/trends/lowalcohol-ipa.md) - [Low-ABV Brown Ales](https://www.trendhunter.com/trends/lowabv-brown-ales.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Low-Calorie Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipa.md) - [Adaptogen-Infused British Beers](https://www.trendhunter.com/trends/collider-brew-co.md)