# Fashionable Bright Technical Footwear LOEWE and On Join Forces on the New Cloudventure Shoe By Amy Duong | Published 2023-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudventure References: [highsnobiety](https://www.highsnobiety.com/p/loewe-on-running-ss23/) & [loewe](https://www.loewe.com/eur/en/loewe-x-on) Spanish fashion house [LOEWE](https://www.trendhunter.com/trends/cloudtilt-2) works in collaboration with On on a new running shoe dubbed [Cloudventure](https://www.trendhunter.com/trends/cloudventure-peak). It is now available to shop online at LOEWE for the price of £325 and comes in six colorway options. This includes black and grey, Pale Green, Lilac, Pale Yellow, Pale Turquoise, and a re-launch of the crisp white palette. The duo explains that this collaboration is a continuation of its "share exploration of performance and craft." The highly technical silhouette feature elements including the [Missiongrip](https://www.trendhunter.com/trends/loewe-and-on) rubber outsole unit and the Speedboard midsole base, all of which rest on top of the hand-pressed marbled outsole unit. The latter has been processed individually and manually to add a unique touch to the shoe. Image Credit: LOEWE ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 26% | Activity: 9% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Bright Technical Footwear:** Collaboration between LOEWE and On on a new running shoe exemplifies the trend of fashionable bright technical footwear. - **Performance and Craft Exploration:** LOEWE and On's collaboration showcases the trend of exploring performance and craft in fashion design. - **Hand-pressed Marbled Outsole Unit:** The hand-pressed marbled outsole unit in LOEWE and On's Cloudventure Shoe reflects the trend of incorporating artisanal elements in high-tech product development. ### Industries Being Reshaped - **Fashion Industry:** LOEWE and On's partnership in creating the Cloudventure Shoe appeals to the fashion industry's growing interest in high-tech apparel design. - **Sporting Goods Industry:** The Cloudventure Shoe collaboration between LOEWE and On expands the realm of high-tech footwear innovation within the sporting goods industry. - **Artisanal Industry:** The unique and manually processed hand-pressed marbled outsole unit in LOEWE and On's Cloudventure Shoe highlights the potential for artisanal techniques to play an increasing role in the development of high-tech products across industries. ## Related on Trend Hunter - [Co-Branded Premium Running Shoes](https://www.trendhunter.com/trends/cloudtilt-2.md) - [Fashion-Forward Performance Apparel](https://www.trendhunter.com/trends/loewe-and-on.md) - [Co-Designed Ultra-Light Sneakers](https://www.trendhunter.com/trends/cloudtilt-20.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Sleek Performance Collaborative Sneakers](https://www.trendhunter.com/trends/70-collection.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Asymmetric Technical Running Shoes](https://www.trendhunter.com/trends/cloudmonster-2.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Collaborative Performance Sneakers](https://www.trendhunter.com/trends/hyper-paf.md)