# Luxurious Minimal Sneakers On x LOEWE Introduce the Sustainable Cloudtilt Collaboration By Grace Mahas | Published 2023-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudtilt-collaboration References: [on-running](https://www.on-running.com/en-ca/products/cloudtilt-loewe-3md3033/womens/all-black-shoes-3WD30310485) & [loewe](https://www.loewe.com/int/en/home/?Sdagdadsgadsg) In a fusion of luxury design and Swiss precision, On and LOEWE have unveiled their collaborative footwear, the [Cloudtilt](https://www.trendhunter.com/trends/loewe-x-on-cloudtilt). The first drop for both men and women was launched on October 12th, with a second drop slated for January 2024. Available on on.com, loewe.com, and select On and LOEWE stores globally, the Cloudtilt is more than just a shoe; it's a statement of style and sustainability. Designed for the modern lifestyle, the Cloudtilt is inspired by the fluidity of movement. It's the first in On's lifestyle collection to feature the innovative [CloudTec®](https://www.trendhunter.com/trends/cloudzone-moon) Phase, a computer-engineered midsole technology ensuring a lightweight, seamless experience. The shoe's aesthetic is enhanced with a knitted sock design, swift laces, and exclusive [LOEWE x](https://www.trendhunter.com/trends/loewe-x-on-1) On branding. Prioritizing sustainability, the Cloudtilt uses an EVA foam outer sole, reducing rubber usage, and a mesh upper crafted from 99% recycled polyester. Further emphasizing their eco-conscious approach, all packaging is derived from 100% recycled industrial materials. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 98% | Activity: 98% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Luxury Design:** The fusion of luxury design and Swiss precision is creating opportunities for high-end fashion brands to collaborate with niche product manufacturers. - **Sustainable Fashion:** The emphasis on sustainability in the Cloudtilt collaboration highlights the growing trend of eco-conscious fashion, opening doors for brands to integrate sustainable practices into their products and supply chains. - **Innovative Footwear Technology:** The introduction of the CloudTec® Phase showcases the potential for sneaker brands to incorporate computer-engineered midsole technologies that offer lightweight and seamless experiences. ### Who This Affects Most - **Fashion Collaboration:** The collaboration between On and LOEWE demonstrates the potential for fashion brands to collaborate with niche product manufacturers to create unique and sustainable footwear collections. - **Environmental Sustainability:** The Cloudtilt collaboration highlights the opportunities for fashion brands to embrace environmental sustainability by using recycled materials in their products and reducing waste in their packaging. - **Athletic Footwear:** The innovative features of the Cloudtilt open doors for athletic footwear brands to explore and integrate advanced technologies that enhance performance and provide a seamless experience for consumers. ## Related on Trend Hunter - [Co-Designed Ultra-Light Sneakers](https://www.trendhunter.com/trends/cloudtilt-20.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Co-Branded Premium Running Shoes](https://www.trendhunter.com/trends/cloudtilt-2.md) - [Fashion-Forward Performance Apparel](https://www.trendhunter.com/trends/loewe-and-on.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Sleek Performance Collaborative Sneakers](https://www.trendhunter.com/trends/70-collection.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md)