# Vibrant Comfort-Centric Runners On Running Launches a New Colorway of the Cloudnova Sneaker By Amy Duong | Published 2020-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudnova References: [hypebeast](https://hypebeast.com/2020/5/on-cloudnova-drop-2-denim-ruby-lagoon-limelight-release-info) On Running prepares for the Spring season with a brand new colorway option of the signature Cloudnova sneaker silhouette. The latest tonal palette is entitled 'Lagoon Limelight' and features a plethora of captivating hues throughout the model. The shoe is also constructed with the brand's award-winning [CloudTec](https://www.trendhunter.com/trends/loewe-x-on) sole unit to ensure elements of comfort. It delivered cushioned feels during runs and feels weightless to ultimate practicality. The cut of the sneaker is a mid-cut silhouette with contrasting hues at the forefoot and the heel tab. Additionally, the Cloudnova sneaker also has the Speedboard, which is a molded plate that adds an extra springy bounce with each step. The Lagoon Limelight colorway is available for online draw beginning May 21st. Image Credit: On Running ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 60% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Comfort-centric Sneaker:** Opportunity for disruptive innovation: Develop a sneaker that prioritizes comfort without sacrificing style or performance. - **Colorway Customization:** Opportunity for disruptive innovation: Create a platform or service that allows customers to customize the colorway of their sneakers for a truly personalized experience. - **Spring Season Releases:** Opportunity for disruptive innovation: Launch a brand new line of sneakers specifically designed for the Spring season, incorporating vibrant colors and comfortable features. ### Industries Being Reshaped - **Footwear:** Opportunity for disruptive innovation: Introduce cutting-edge materials and technologies to enhance comfort and performance in footwear. - **Online Retail:** Opportunity for disruptive innovation: Develop an online retail platform that offers a curated selection of vibrant and comfortable sneakers, catering to the growing demand for stylish and functional footwear. - **Sports and Fitness:** Opportunity for disruptive innovation: Create a new category of fitness sneakers that seamlessly blend comfort, style, and performance, encouraging more people to engage in physical activities. ## Related on Trend Hunter - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Exclusive Lunar New Year Runners](https://www.trendhunter.com/trends/on-cloudmonster-lny.md) - [Responsive Marathon-Ready Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike.md) - [Agile Elite Runner Sneakers](https://www.trendhunter.com/trends/on-running-cloudultra.md) - [Co-Branded Premium Running Shoes](https://www.trendhunter.com/trends/cloudtilt-2.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Neon Tonal Performance Runners](https://www.trendhunter.com/trends/alphafly-3-sneaker.md) - [Maximalist Technical Training Sneakers](https://www.trendhunter.com/trends/cloudmonster-hyper.md) - [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md)