# Layered Translucent Sneakers On's Cloudnova Wrap for Women Has an On-Off Closure System By Laura McQuarrie | Published 2021-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudnova-wrap References: [fashionunited.uk](https://fashionunited.uk/news/fashion/on-launches-first-women-s-exclusive-sneaker/2021052455641) & [on-running](https://www.on-running.com/en-ca/explore/womens) The Cloudnova Wrap is the first women's exclusive shoe from Swiss high-performance sportswear brand On and it's a style that was created to provide comfort that lasts all day. The style was specifically created with women in mind, from the shape of the shoe to details like the [easy on-off closure system](https://www.trendhunter.com/trends/mita-sneakers-x-on-cloud-6-coast-mita) to suit a busy lifestyle. The footwear style fuses style, leisure and fitness with [CloudTec](https://www.trendhunter.com/trends/on-cloudnova-2) cushioning, padded heels and signature Speedboard technology in the sole of the shoe. The sneaker design for women by On also sets itself apart with [ribbon-lacing](https://www.trendhunter.com/trends/hoka-skyward) and a layered, translucent upper. As a whole, the On shoe was inspired by high fashion and dance footwear and it weaves these elements into the design. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 88% | Activity: 69% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Layered Translucent Sneakers:** Opportunities for creating innovative styles that merge sportswear, fashion and dance footwear. - **Women's Exclusive Shoes:** Opportunities to create more styles that cater to the needs of busy women with features like easy-on, easy-off systems. - **Comfortable Athletic Footwear:** Opportunities to create innovative styles that provide both style and comfort using advanced technologies like CloudTec cushioning and Speedboard tech. ### Where This Applies - **Sportswear:** Opportunities to create athletic shoes that are not only performance enhancing but also stylish. - **Fashion:** Opportunities for fashion footwear brands to incorporate high-performance sportswear elements into their designs. - **Dancewear:** Opportunities for dancewear brands to incorporate sportswear and fashion elements into their designs. ## Related on Trend Hunter - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Monochromatic Performance Sneakers](https://www.trendhunter.com/trends/invincible-x-on-cloudmonster-2.md) - [Springy Off-Road Trail Sneakers](https://www.trendhunter.com/trends/on-cloudsurfer-trails.md) - [Ultra-Cushioned Hiking Footwear](https://www.trendhunter.com/trends/hiking-sneaker.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md)