# Entry-Level Running Shoes 'On' Launched the 'CloudGo' Lightweight Running Shoe By Colin Smith | Published 2022-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudgo References: [press.on-running](https://press.on-running.com/level-up-with-the-new-cloudgo) & [press.on-running](https://press.on-running.com/cloudgo) 'On,' the Switzerland-based [performance apparel and lifestyle brand](https://www.trendhunter.com/trends/loewe-and-on), recently launched 'The [CloudGo](https://www.trendhunter.com/trends/the-monster-den),' an entry-level running shoe for aspiring athletes. The CloudGo is a lightweight, aerated, breathable sneaker with extensive cushioning and an insole that promotes proper posture while running. This cushioning is a proprietary design known as '[CloudTec](https://www.trendhunter.com/trends/cloudpulse),' which utilizes only high-quality materials. The shoe also takes advantage of 'Speedboard' and 'Helion Superfoam,' which allow for comfortable kick-offs and promote energy efficiency each time the runner's foot hits the floor. On top of this, The CloudGo is made out of roughly 90% recycled polyester, which means the entire shoe is approximately 30% recycled. This is a step in the right direction for sustainability in the footwear industry, particularly in the high-performance athletic footwear sector. The CloudGo is adorned in a white-and-green, video game-inspired colorway with On branding visible on the upper, mesh throughout the sneaker, and green linear accents the traverse the silhouette. The CloudGo is available now at an MSRP of $169.00 CAD, or roughly $139.99 USD. Image Credit: On ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 91% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sustainable Athletic Footwear:** There is a growing need for more sustainable, eco-friendly footwear in the athletic industry, providing an opportunity for brands to innovate and develop new materials and production processes. - **Entry-level Performance Footwear:** The launch of the CloudGo by On highlights the need for entry-level, affordable performance footwear in the athletic industry, providing an opportunity for brands to target a wider customer base. - **Tech-enhanced Athletic Footwear:** The CloudGo's use of CloudTec technology and innovative design features represents a trend towards tech-enhanced athletic footwear, providing an opportunity for brands to invest in research and development to create unique and competitive products. ### Industries Being Reshaped - **Athletic Footwear:** The launch of the CloudGo and the trend towards sustainable, entry-level, and tech-enhanced footwear represent opportunities for innovation and market growth in the athletic footwear industry. - **Sustainable Fashion:** The use of recycled materials in the CloudGo represents an opportunity for innovation and growth in the sustainable fashion industry. - **Sporting Goods:** The trend towards entry-level and tech-enhanced performance footwear creates opportunities for innovation and growth in the sporting goods industry, particularly in the areas of research and development, design, and marketing. ## Related on Trend Hunter - [Agile Elite Runner Sneakers](https://www.trendhunter.com/trends/on-running-cloudultra.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Springy Off-Road Trail Sneakers](https://www.trendhunter.com/trends/on-cloudsurfer-trails.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md) - [Responsive Marathon-Ready Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike.md) - [Intense Gym Training Sneakers](https://www.trendhunter.com/trends/on-cloudpulse-pro.md) - [Ultra-Cushioned Hiking Footwear](https://www.trendhunter.com/trends/hiking-sneaker.md)