# High-Performance Exclusive Running Shooes On Launched a Special Colorway of the Cloudflash Sneaker By Kalin Ned | Published 2023-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudflash-sneaker References: [ssense](https://www.ssense.com/en-ca/men/product/on-running/ssense-exclusive-brown-cloudflash-sneakers/11769411) A unique, eye-catching colorway of On's Cloudflash Sneaker is available exclusively through the high-end fashion online retailer [SSENSE](https://www.trendhunter.com/trends/1906r-sneaker-3). With a subtle brown upper, accented by a kiwi-colored sole and undertones, the model will surely capture consumers' attention. The Cloudflash Sneaker is a performance-driven shoe, featuring On’s signature Helion™ powered [CloudTec®](https://www.trendhunter.com/trends/cloudtilt-collaboration) midsole with a carbon fiber-enriched Speedboard™. The design technology promises to increase the efficiency of the wearer. Other material choices include a [jersey lining and perforated detailing](https://www.trendhunter.com/trends/invincible-x-on-cloudmonster-2) in the toe area. This increases breathability and comfort while also enhancing the look of the shoe. Logos are present throughout the upper of the Cloudflash sneaker, including a logo on the lateral side, on the tongue, and soon the outer side of the fingers. Image Credit: SSENSE ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 43% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **High-end Fashion Collaborations:** Collaborating with high-end fashion retailers to create exclusive colorways of performance shoes presents an opportunity for disruptive innovation - **Performance-driven Footwear:** Designing footwear with innovative technology that enhances the wearer's efficiency creates a space for disruptive innovation - **Breathable Materials:** Incorporating breathable materials into footwear design to increase comfort and style has potential for disruptive innovation opportunities ### Where This Applies - **Sporting Goods:** The sporting goods industry can innovate by partnering with fashion outlets to create exclusive sportswear that increases efficiency and comfort for athletes - **Fashion:** The fashion industry can leverage innovative technology to create unique performance footwear that enhances both form and function - **Materials Science:** Material science companies can innovate by developing new breathable materials for use in the athletic and fashion industries ## Related on Trend Hunter - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Maximalist Technical Training Sneakers](https://www.trendhunter.com/trends/cloudmonster-hyper.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Collaborative Performance Sneakers](https://www.trendhunter.com/trends/hyper-paf.md) - [Co-Branded Premium Running Shoes](https://www.trendhunter.com/trends/cloudtilt-2.md) - [Bold Futuristic Running Shoes](https://www.trendhunter.com/trends/clifton-one9.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [Fashion-Forward Performance Apparel](https://www.trendhunter.com/trends/loewe-and-on.md)