# Foam-Free Jelly Cleansers GOOPGLOW's Cloudberry Exfoliating Jelly Cleanser Shares Sensorial Care By Laura McQuarrie | Published 2022-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudberry-exfoliating-jelly-cleanser References: [eonline](https://www.eonline.com/news/1316870/january-2022s-best-new-beauty-products-ouai-kosas-charlotte-tilbury-more) & [goop](https://goop.com/goop-beauty-goopglow-cloudberry-exfoliating-jelly-cleanser/4-oz/p/) GOOPGLOW's [Cloudberry](https://www.trendhunter.com/trends/cloudberry-bright-moisture-cream) Exfoliating Jelly Cleanser is a [foam-free skincare formula](https://www.trendhunter.com/trends/forgiveness-cleanser) that delivers a dose of ingredients that's incredibly supportive to the skin, especially during the dry winter months. The rich formula shares the benefits of nourishing ingredients like Australian Kakadu plum, sugarcane-derived squalane and Arctic cloudberry, which is packed with omega-3s and omega-6s, plus Vitamins C and E. Even though the product is useful for polishing the skin, it is gentle enough to be used daily, and the brand claims that this is also true for a skincare routine that includes AHA, BHA or Vitamin C treatments. This sensorial [jelly cleanser](https://www.trendhunter.com/trends/bubble-gum-cleanser) by GOOPGLOW provides not just a problem-solving formula but also an interesting application experience that's said to feel "delightfully springy and soft on skin." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 49% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Foam-free Skincare:** Opportunity to create sensory, nourishing cleansers with non-traditional application methods. - **Winter Skincare:** Disruptive innovation in seasonal skincare products that address the unique needs of winter skin. - **Natural Ingredients:** Increase in demand for skin care products using natural and nourishing ingredients from different regions to provide different skin benefits. ### Industries Being Reshaped - **Beauty:** Opportunity to develop innovative skincare products that prioritize nourishing, gentle formulas with unique application experiences. - **Personal Care:** Disruptive innovation in seasonal personal care products that address the unique needs of winter skin, including foaming-free cleansers and nourishing fruit extracts. - **Natural Products:** Increase in demand for natural skincare products with unique and special ingredients from multiple regions to provide health benefits for the skin. ## Related on Trend Hunter - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Ultra-Refreshing Gel Cleansers](https://www.trendhunter.com/trends/luma-leaf.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Fig-Powered Beauty Jellies](https://www.trendhunter.com/trends/beauty-jelly1.md) - [Jumbo Skincare Formats](https://www.trendhunter.com/trends/creamy-jelly-cleanser.md)