# Concentrated Cloudberry Toners Glow Recipe's Cloudberry Bright Essence Toner is a Serum Booster By Laura McQuarrie | Published 2023-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudberry-bright-essence-toner References: [glowrecipe](https://www.glowrecipe.com/products/cloudberry-bright-essence-toner)  Cult beauty brand [Glow](https://www.trendhunter.com/trends/essence-toners) [Recipe](https://www.trendhunter.com/trends/glow-recipe-toner-pads) is expanding its fruit-forward skincare collection with the Cloudberry Bright Essence Toner, which is packed with Vitamin C to visibly brighten the appearance of dull, tired skin. This brightening treatment is beneficial for reducing the appearance of hyperpigmentation, as well as reviving dehydrated skin. The multi-tasking formula is touted as a serum booster that's meant to be used as the first step after cleansing to enhance the efficacy of all skincare products applied afterward. Antioxidant-packed cloudberry concentrate is the star ingredient in this formula and it's joined by CoQ10, [rice water and glycerin](https://www.trendhunter.com/trends/rice-toner), as well as oat and vegan collagen amino acids. This superfruit toner joins the viral Watermelon Glow PHA+BHA Pore-Tight Toner from Glow Recipe, which simultaneously supports hydration and pore tightening. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 88% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Fruit-forward Skincare:** Expanding on the success of their Watermelon Glow toner, Glow Recipe introduces the Cloudberry Bright Essence Toner, leveraging the power of fruits to address specific skincare concerns. - **Serum Boosters:** Glow Recipe's Cloudberry Bright Essence Toner acts as a serum booster, enhancing the effectiveness of all skincare products applied afterwards, tapping into the growing demand for multi-tasking skincare solutions. - **Hyperpigmentation Treatment:** The Cloudberry Bright Essence Toner by Glow Recipe offers a targeted treatment for hyperpigmentation, visibly reducing its appearance, meeting the needs of consumers seeking solutions for uneven skin tone. ### Industries Being Reshaped - **Beauty:** This expansion of Glow Recipe's fruit-forward skincare collection taps into the thriving beauty industry, where consumers are constantly seeking innovative products for their skincare routines. - **Clean Beauty:** With its use of natural ingredients like cloudberry concentrate and vegan collagen amino acids, Glow Recipe appeals to the clean beauty industry, addressing the demand for sustainable and eco-friendly skincare options. - **Personal Care:** As a multi-tasking toner that offers hydration, pore tightening, and hyperpigmentation treatment, the Cloudberry Bright Essence Toner by Glow Recipe caters to the personal care industry, providing consumers with a convenient and effective solution for their skincare needs. ## Related on Trend Hunter - [Cloudberry-Powered Essence Toners](https://www.trendhunter.com/trends/essence-toners.md) - [Day-to-Night Cloudberry Moisturizers](https://www.trendhunter.com/trends/cloudberry-bright-moisture-cream.md) - [Facial-Inspired Toner Pads](https://www.trendhunter.com/trends/glow-recipe-toner-pads.md) - [Multitasking Antioxidant Toners](https://www.trendhunter.com/trends/antioxidant-tonic.md) - [Dual-Fermented Berry Toners](https://www.trendhunter.com/trends/pro-berry-pore-refining-toner.md) - [Fruit-Infused Retinol Serums](https://www.trendhunter.com/trends/blackberry-retinol-blemish-serum.md) - [Berry-Based Brightening Serums](https://www.trendhunter.com/trends/vitamin-illuminating-serum.md) - [Brightening Facial Toners](https://www.trendhunter.com/trends/byoma-brightening-toner.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md)