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# Cloud-Based Financial Services
PearlPay is Testing Rural Banking Solutions in the Philippines

By Daniel Johnson | Published 2019-11-20 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/cloudbased-financial-services
References: [technology.inquirer.net](https://technology.inquirer.net/86869/financial-technology-startup-targets-rural-banking-sector) & [pearlpay](https://www.pearlpay.com/en/)

PearlPay entered into an agreement with BHF Rural Bank Inc. to launch a cloud-based financial services pilot program in the Philippines. The pilot program is scheduled to run for 12 months, and it marks the first time a bank in the Philippines is using cloud-based financial services. PearlPay's program will use the technology to provide [core banking solutions](https://www.trendhunter.com/trends/amina-bank) and [agent banking solutions](https://www.trendhunter.com/trends/project-nemo), which were chosen as they can be accessed by people without an internet connection.

Armand Bonifacio, the president of BHF bank, spoke on the pilot program and the need for [accessible financial services](https://www.trendhunter.com/trends/commercial-business-systems) in the country, "Millions of Filipinos remain unbanked or underserved. While this remains a challenge for economic growth, it also presents an opportunity for organizations to tackle the problem."

PearlPay has a background specializing in end-to-end solutions, which allows customers to access whatever software or hardware systems they may require. The company will look to leverage its background while running the pilot program.

Image Credit: PearlPay

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 16% | Activity: 34% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Key Themes Behind This Trend

- **Cloud-based Financial Services:** PearlPay is testing a cloud-based financial services pilot program in the Philippines, providing accessible banking solutions for the unbanked or underserved population.
- **Core Banking Solutions:** PearlPay's program focuses on delivering core banking solutions using cloud technology, opening up new opportunities for financial institutions to streamline their operations and enhance customer experience.
- **Agent Banking Solutions:** PearlPay's pilot program taps into agent banking solutions with cloud-based services, enabling financial inclusion and access to banking services for people without an internet connection.

### Where This Applies

- **Banking:** The banking industry can explore the adoption of cloud-based solutions, like PearlPay's pilot program, to improve accessibility, streamline operations, and reach untapped markets.
- **Financial Technology (fintech):** The FinTech industry can leverage cloud technology and develop innovative solutions, such as core banking and agent banking platforms, to address the unbanked population and drive financial inclusion.
- **Emerging Markets:** Emerging markets, like the Philippines, present disruptive innovation opportunities for cloud-based financial services, offering scalable solutions to address the challenges of limited connectivity and financial inclusion.

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