# Cloud-Based Conferencing Tools This Platform Facilitates Point-to-Point Audio and Video Calling By Katherine Pendrill | Published 2015-12-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cloudbased-conferencing References: [lifesize](https://www.lifesize.com/) & [lifesize](https://www.lifesize.com/~/media/Documents/Related) 'Lifesize' is a cloud-based conferencing platform that facilitates point-to-point audio and video calling. In many fast-paced office environments, time is of the essence. Lifesize makes it easier to get in touch with others on a moment's notice simply by allowing users to call another person or a meeting room directly. Lifesize is a video conferencing platform that makes it easier for everyone in an organization to connect. In addition to facilitating video chats with other team members, Lifesize is also equipped with [screen sharing, calendar integration](https://www.trendhunter.com/trends/allinone-collaboration-platform) and audio-calling options. Unlike other video conferencing platforms, Lifesize is cloud-based, which means that users can join a conversation from their laptop, tablet, smartphone or web browser. As a result, anyone can initiative an instant video call or schedule a virtual meeting simply by accessing their directory. Lifesize's cloud-based conferencing platform ultimately eliminates the need to install complicated software or dial long access numbers when trying to arrange a conference call. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Cloud-based Conferencing:** Cloud-based solutions that enables users to join a conversation from their laptop, tablet, smartphone or web browser. - **Video Communication Tools:** Tools that facilitate point-to-point audio and video calling, screen sharing, and calendar integration. - **Mobile Conferencing:** Mobile applications that allow users to initiate an instant video call or schedule a virtual meeting directly from their smartphone. ### Who This Affects Most - **Communication Services:** The communication services industry can leverage these trends to offer cloud-based video communication tools that integrate with scheduling platforms. - **Software as a Service (saas):** Cloud-based video conferencing platforms can be leveraged by SaaS companies to offer solutions to their clients. - **Mobile Applications:** Mobile application companies can create solutions that allow for remote video communication and virtual meetings from any location. ## Related on Trend Hunter - [Secure Remote Communications Platforms](https://www.trendhunter.com/trends/pexip.md) - [Smart Meeting Platforms](https://www.trendhunter.com/trends/thats-what-you-said.md) - [Hybrid Conferencing Platforms](https://www.trendhunter.com/trends/conferencing-platforms.md) - [Unified Collaboration Tools](https://www.trendhunter.com/trends/zoom-workplace1.md) - [Vivid Video Conference Lights](https://www.trendhunter.com/trends/video-conference-light.md) - [True Remote Collaboration Tools](https://www.trendhunter.com/trends/switchboard-app.md) - [Video Recording Platforms](https://www.trendhunter.com/trends/reccloud.md) - [Personal Video Calling Solutions](https://www.trendhunter.com/trends/waitroom.md) - [AI-Powered Video Conference Cameras](https://www.trendhunter.com/trends/insta360-connect.md)