# Travel-Insipred Cushioned Hiking Footwear On Launches a New Cloudaway Footwear Design By Amy Duong | Published 2021-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudaway References: [hypebeast](https://hypebeast.com/2021/8/on-running-cloudaway-sneaker-travel-agency-release-info) Berlin-based footwear label On introduces a new Cloudaway footwear silhouette that is meant to imitate the cushioned feel of being on clouds. The traditional footwear design ensures wearers full performance through its engineering and construction elements. It is inspired by travel first and foremost, with a [vegan suede material](https://www.trendhunter.com/trends/cloudtilt-20) that makes up the mudguard and mesh at the upper for breathability. Despite its performance, the shoe is just as ready for lifestyle wearability. It sits on top of a tailored Speedboard element for a smooth motion and has the classic [CloudTec](https://www.trendhunter.com/trends/hiking-sneaker) sole unit to ensure that it is at its ultimate comfort level. It is offered in a plethora of cozy neutral colorway options including white, black, bronze, and more. Image Credit: On ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 25% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Cloud-inspired Footwear:** Footwear brands can explore incorporating cloud-like cushioning in their designs for enhanced comfort and performance. - **Travel-inspired Fashion:** Fashion brands can draw inspiration from different travel destinations to create unique designs that resonate with consumers. - **Sustainability-focused Design:** Brands can use eco-friendly materials and sustainable practices to create high-performance and fashionable products. ### Where This Applies - **Footwear:** Footwear companies can take inspiration from the Cloudaway design and create their own cushioned footwear for enhanced performance and comfort. - **Fashion:** Fashion companies can explore incorporating travel-inspired designs and colors into their collections for a unique and fresh look. - **Sustainable Fashion:** Sustainable fashion companies can use the vegan suede material used in the Cloudaway design and other eco-friendly materials in their products to appeal to conscious consumers. ## Related on Trend Hunter - [Ultra-Cushioned Hiking Footwear](https://www.trendhunter.com/trends/hiking-sneaker.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Trail-Ready Urbanite Sneakers](https://www.trendhunter.com/trends/on-cloud-6-geo-waterproof.md) - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md) - [Springy Off-Road Trail Sneakers](https://www.trendhunter.com/trends/on-cloudsurfer-trails.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md)