# Light Genderless Fragrances The Better World Fragrance House Cloudar Introduces a Woody Scent By Amy Duong | Published 2026-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloudar References: [betterworldfragrancehouse.co](https://www.betterworldfragrancehouse.co/)  [Better World](https://www.trendhunter.com/trends/better-world-fragrance-house-cloudar) Fragrance House has expanded its fragrance lineup with Cloudar, a new Eau de Parfum developed under Drake’s lifestyle brand. Designed as a [genderless fragrance](https://www.trendhunter.com/trends/windows-down-by-henry-rose), the scent builds on the label’s existing fragrance identity while introducing a fresher and more herbaceous composition. Cloudar opens with notes of crystallized ginger, mandarin, and nashi pear before transitioning into a heart of clary sage, jasmine sambac, and lily of the valley. The fragrance settles into a base of tonka bean, Haitian vetiver, atlas cedar, and musk, creating a [woody aromatic profile](https://www.trendhunter.com/trends/weworewhat-001) intended for everyday wear and intimate settings. The release is housed in the brand’s signature spherical bottle, reinterpreted in an opaque cream finish with a matte texture. Positioned on a rectangular base, the packaging reflects the soft aesthetic referenced by the fragrance’s name and concept. Image Credit: Better World Fragrance House ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 43% | Activity: 56% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Genderless Fragrances:** A move away from binary scent marketing toward universal compositions that blend traditionally masculine and feminine notes, enabling products that redefine consumer segmentation in perfumery. - **Herbaceous-woody Blends:** The pairing of fresh herbal hearts like clary sage with deep woody bases such as vetiver and cedar suggests novel olfactory profiles that bridge daytime freshness and intimate warmth. - **Texture-forward Packaging:** Matte, tactile finishes and reinterpreted classic forms emphasize sensory engagement beyond scent and open new possibilities for multi-sensory product differentiation. ### Where This Applies - **Luxury Fragrance:** Premium fragrance houses can capitalize on formulations that eschew gender norms and command higher margins through unique ingredient pairings and storytelling. - **Retail Packaging:** Packaging suppliers may see demand for innovative materials and finishes that elevate tactile appeal and reinforce brand identity on crowded shelves. - **Lifestyle Brand Collaborations:** Cross-category partnerships between celebrity-led lifestyle labels and established perfumers create opportunities for co-branded scent lines that amplify cultural relevance and reach. ## Related on Trend Hunter - [Scented Surprise Dolls](https://www.trendhunter.com/trends/strawberry-shortcake-mga.md) - [Swirled Gel-Lotions](https://www.trendhunter.com/trends/paradiso-cloud-swirl-body-lotion.md) - [Condensed Milk Fragrances](https://www.trendhunter.com/trends/borntostandout-golden-milk.md) - [Molecular Scent Platforms](https://www.trendhunter.com/trends/patina-sense.md) - [Fragrance Product Expansions](https://www.trendhunter.com/trends/freedom-musk.md) - [Barrier-Boosting Body Oils](https://www.trendhunter.com/trends/barrier-boosting-body-oil.md) - [Game-Day Self-Care Collections](https://www.trendhunter.com/trends/dove-x-fifa.md) - [Exploratory Musky Fragrances](https://www.trendhunter.com/trends/scentologia-nitro-musk.md) - [Celeb-Approved Cologne Launches](https://www.trendhunter.com/trends/luxury-cologne.md)