# Organic Quilting Cotton Cloud9 Fabrics Responds to a Gap in the Eco-Friendly Market By Tiana Reid | Published 2010-07-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cloud9-fabrics References: [springwise](http://www.springwise.com/style_design/cloud9fabrics/) & [cloud9fabrics](http://cloud9fabrics.com/) The New Jersey-based Cloud9 Fabrics, founded by Michelle Engel Bencsko and Gina Pantastico, is a company that creates 100 percent [certified organic cotton fabric](https://www.trendhunter.com/trends/sew-inspired-fabrics) for the use of crafting and quilting. Organic cotton is not new to the marketplace, but it's most typically reserved for premade clothing. Now, the craft-obsessed can DIY their days away while still staying true to their [sustainable responsibilities](https://www.trendhunter.com/trends/sustainable-home-textile). **Implications** - Many consumers are becoming more health and eco conscious, organic products have become high in demand. The preference over natural items doesn't just translate to food -- it affects the fashion industry as well. As a result of this new lifestyle, designers are now adapting to their consumer's attitudes with organic clothes that are both environmentally friendly and stylish. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Health-conscious Consumers:** Opportunity for businesses to develop organic, eco-friendly products and cater to the growing demand for health-conscious options. - **Sustainable Fashion:** Fashion industry can embrace organic fabrics and create stylish clothing that aligns with the eco-friendly values of consumers. - **DIY Crafting:** Potential for businesses to offer organic fabric and materials for DIY enthusiasts who want to create their own eco-friendly crafts. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate organic cotton fabric into their products to meet the demand for sustainable and environmentally friendly clothing. - **Crafting and Quilting:** Opportunity for companies to provide organic quilting cotton and other eco-friendly materials to DIY crafters who prioritize sustainability. - **Textile Manufacturing:** Industry can focus on producing organic fabrics to meet the rising demand for sustainable textile products in various sectors. ## Related on Trend Hunter - [Farmer-Backed Eco-Friendly Bedding](https://www.trendhunter.com/trends/coyuchi-1.md) - [Organic Cotton Essentials](https://www.trendhunter.com/trends/organic-cotton.md) - [Certified Organic Cotton Bedding](https://www.trendhunter.com/trends/organic-cotton-collection.md) - [Organic Cotton Baby Blankets](https://www.trendhunter.com/trends/organic-cotton-baby-blanket.md) - [Climate-Friendly Premium Bedding](https://www.trendhunter.com/trends/sustainable-luxury-bedding.md) - [Organic Cotton Bedding Lines](https://www.trendhunter.com/trends/yumeko.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Sustainable Plush Comforters](https://www.trendhunter.com/trends/organic-cotton-puff-comforter.md) - [Organic Textile-Forward Baby Lines](https://www.trendhunter.com/trends/coyuchi-littles.md)