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# Honey-Sweetened CBD Beverages
Sparkling 'Cloud Water' Comes in Flavors Like Blood Orange & Coconut

By Laura McQuarrie | Published 2019-04-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-water
References: [bevnet](https://www.bevnet.com/reviews/cloud-water) & [cloudwaterbrands](https://cloudwaterbrands.com/buy-now)

Cloud Water is a line of 40-calorie [sparkling CBD beverages](https://www.trendhunter.com/trends/goodmellow) with unique flavors and natural sweetness that comes from a touch of raw honey. With flavors like Blood Orange & Coconut and Grapefruit & Mint & Basil, Cloud Water boldly sets itself apart with "intellectually engaging" flavors.

Thanks to the addition of [honey, these beverages](https://www.trendhunter.com/trends/hive-mind-honeyade) need not rely on zero-calorie sweeteners and only boast 10 grams of sugar per bottle. In terms of texture, the refreshing beverages are said to be a [cross between sparkling water and soda](https://www.trendhunter.com/trends/cannabisinfused-sparkling-water1), helping to satisfy consumers who are looking for better-for-you beverages with enhanced benefits.

Both Cloud Water beverages are packaged in conventional glass soda bottles with crimped metal caps—although they are finished in an opaque white coat that creates a sense of curiosity about the drinks.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 62% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Sparkling CBD Beverages:** The rise of sparkling CBD beverages presents an opportunity for companies to create innovative flavor profiles and explore the wellness benefits of CBD in a refreshing format.
- **Honey-sweetened Drinks:** The trend of honey-sweetened beverages opens up possibilities for brands to offer natural and healthier alternatives to traditional sugary drinks.
- **Enhanced Beverage Textures:** The demand for beverages that bridge the gap between sparkling water and soda provides a chance for companies to experiment with new textures and provide unique sensory experiences.

### Who This Affects Most

- **CBD Beverage Industry:** The CBD beverage industry can tap into the growing popularity of sparkling CBD beverages and develop innovative products that cater to consumer preferences for both wellness and flavor.
- **Health & Wellness Beverage Industry:** The health and wellness beverage industry can explore the use of honey as a natural sweetener and highlight the benefits of reduced sugar content in their products.
- **Packaging Industry:** The packaging industry can seize the opportunity to design visually intriguing and curiosity-evoking packaging for beverages that stand out on the shelves.

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- [Slim CBD Sparkling Waters](https://www.trendhunter.com/trends/day-one-cbd-sparkling-water.md)
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- [Honey-Infused Organic Waters](https://www.trendhunter.com/trends/honey-infused-organic-water.md)
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