# Dreamy Soft Setting Powders Kosas' Cloud Set Setting Powder Promises "Actual Angel Skin" By Laura McQuarrie | Published 2021-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-set-setting-powder References: [newbeauty](https://www.newbeauty.com/kosas-just-launched-its-first-setting-powder/) & [kosas](https://kosas.com/products/cloud-set) The newest addition to [Kosas'](https://www.trendhunter.com/trends/kosas-blush-is-life) tinted skin-care lineup is the Cloud Set Setting Powder, an [ultra-fine pressed powder](https://www.trendhunter.com/trends/halo-glow-powder-filter) that's super soft, sheer and smoothing. Packed with skincare actives, the pressed powder promises to create "real-life dream skin" in a way that feels comfortable and takes away shine. To make the most of the product, consumers are encouraged to use a tapered brush to sweep the product across high points like the forehead, cheeks and nose, or other spots as needed. Some of the key ingredients in the formula include shine-reducing bamboo stem extract, passionfruit leaf extract and Chinese peony to minimize the appearance of pores. Available in light shades like Airy and Breeze, as well as deep Velvety and [Dreamy](https://www.trendhunter.com/trends/triangls-mirage-drop), Kosas' Cloud Set Setting Powder is said to help create "actual angel skin." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 54% | Activity: 46% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Skincare-infused Makeup:** Opportunity for cosmetics companies to create innovative products with skincare benefits. - **Soft-focus Effect:** Opportunity for beauty companies to create products that blur imperfections and create a dreamy, angelic look. - **Multi-functional Makeup:** Opportunity for beauty brands to create makeup products that also provide skincare benefits and solve common skin concerns. ### Who This Affects Most - **Cosmetics:** Cosmetics companies can use skincare-infused makeup to innovate and meet consumer demand for multi-functional products. - **Beauty:** Beauty companies can create innovative products that create a soft-focus effect and provide skincare benefits. - **Skincare:** Skincare brands can expand their product lines to include makeup products that solve common skin concerns and provide skincare benefits. ## Related on Trend Hunter - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Smoothing Setting Mists](https://www.trendhunter.com/trends/cloud-set-mist.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Superfine Cosmetics Powders](https://www.trendhunter.com/trends/set-it-down-loose.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md) - [Blurred Soft-Focus Cosmetics](https://www.trendhunter.com/trends/cloud-touch-finish-collection.md) - [Portable Setting Powders](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md)