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# Rosy Gel-Based Blushes
Glossier's Cloud Paint Has Been Released in Two New Colorways

By Ell Smith | Published 2018-06-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-paint
References: [teenvogue](https://www.teenvogue.com/story/glossier-cloud-paint-skin-tones-inclusivity) & [glossier](https://www.glossier.com/products/cloud-paint)

[Glossier's](https://www.trendhunter.com/trends/summer-capsule-collection) fan-favorite 'Cloud Paint' beauty product has been released in two new colorways, offering consumers a seamless blushed look that suits any skin tone.

These gel blushes can be applied by hand or by brush and help one achieve a [natural glow that's easily buildable](https://www.trendhunter.com/trends/cream-blush-stick). This product now arrives in two new shades including a "sunny orange red" called 'Dawn' and a "[deep berry](https://www.trendhunter.com/trends/rhode-skin-is-bringing)" called 'Storm.' A little goes a long way with this product as the smallest dot can cover both cheeks. What's more is that these inclusive colors were designed to flatter all skin tones, offering a beauty product that can help anyone achieve a range of looks.

Image Credit: Glossier and Coco Baudelle

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 25% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Gel-based Beauty Products:** There is an opportunity for companies to create more gel-based beauty products that are easy to apply and offer a natural, buildable finish.
- **Inclusive Beauty Products:** There is a growing demand for beauty products that cater to people of all skin tones, offering companies the opportunity to create innovative and inclusive products.
- **Multi-use Beauty Products:** There is an opportunity for companies to create more multi-use beauty products like Glossier's Cloud Paint, which can be applied by hand or by brush and offer a seamless blushed look.

### Who This Affects Most

- **Beauty Industry:** The beauty industry has the opportunity to create more innovative and inclusive gel-based beauty products like Glossier's Cloud Paint.
- **Cosmetics Industry:** The cosmetics industry can benefit from creating more multi-use beauty products like Glossier's Cloud Paint, which can be applied by hand or by brush.
- **Personal Care Industry:** The personal care industry can offer more gel-based beauty products that are easy to apply and offer a natural, buildable finish similar to Glossier's Cloud Paint.

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