# Pillowy Powder Blushes Glossier Cloud Paint Plush Blush Brings a Soft-Matte Flush to the Cheeks By Laura McQuarrie | Published 2025-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-paint-plush-blush References: [thezoereport](https://www.thezoereport.com/beauty/september-2025-best-new-beauty-products) & [glossier](https://www.glossier.com/en-ca/pages/cloud-paint-plush-blush?g_ref=fe96da46dc4a93&irclickid=UeIxKbUJ9xycR4RWFDT3AwKNUkpwwO36yWHA2g0&irgwc=1&utm_campaign=Skimbit%20Ltd.&utm_content=431612&utm_medium=affiliate&utm_publishergroup=Subnetwork&utm_source=impactradius)  [Glossier's](https://www.trendhunter.com/trends/stretch-face-brush) fan-favorite Cloud Paint blush can soon be experienced in a fresh new powder format, Cloud Paint Plush Blush, that is buildable and useful for adding a pop of [soft-matte color](https://www.trendhunter.com/trends/poutder) to cheeks. Launching in 10 shades, including four classic Cloud Paint hues and six all-new shades that pull inspiration from the many colors of a sunset, Glossier Cloud Paint Plush Blush delivers a perfect mix of shades that are eye-catching and natural. These pillowy powder blushes are especially easy to apply with the Cloud Paint Dual-Ended Cheek Blush Brush, which has a retractable, tapered synthetic brush on one end, and on the other, a soft, non-absorbent silicone tip that mimics fingertips. [Gen Z's](https://www.trendhunter.com/trends/super-boost) obsession with soft-matte makeup stems from its ability to blur imperfections while maintaining a natural, filter-like finish that aligns perfectly with their love for aesthetic minimalism and camera-ready skin. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 16% | Activity: 16% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Soft-matte Makeup Revolution:** Soft-matte formulations are gaining popularity for their ability to provide a natural, camera-ready finish without the shine of traditional makeup. - **Buildable Beauty Products:** Consumers are increasingly interested in buildable makeup that allows for customizable intensity and a personalized aesthetic. - **Brush Tools Innovation:** Dual-ended applicators, like the Cloud Paint Dual-Ended Cheek Blush Brush, exemplify a shift towards multifunctional beauty tools that simplify the makeup application process. ### Industries Being Reshaped - **Cosmetics and Skincare:** The cosmetics industry continually innovates with new textures and finishes, such as soft-matte, to cater to evolving consumer preferences. - **Beauty Tools Manufacturing:** The development of multifunctional applicators signals a growth avenue in beauty tools, merging convenience with improved product application. - **E-commerce and Online Retail:** The demand for visually appealing and customizable beauty products drives competitive differentiation within online beauty retail platforms. ## Related on Trend Hunter - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Luxe Cream-To-Powder Blush Capsules](https://www.trendhunter.com/trends/creamtopowder-blush-collection.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md) - [Radiant Powder Blushes](https://www.trendhunter.com/trends/soft-pinch-luminous-powder-blush.md) - [Mousse-Like Blush Formulations](https://www.trendhunter.com/trends/filter-blush.md) - [Blurred Soft-Focus Cosmetics](https://www.trendhunter.com/trends/cloud-touch-finish-collection.md) - [Skin-Blurring Powder Blushes](https://www.trendhunter.com/trends/soft-focus-blurring-blush.md) - [Hybrid Cream-To-Powder Blushes](https://www.trendhunter.com/trends/dolci-blush-collection.md) - [Buildable Blush Formulas](https://www.trendhunter.com/trends/cream-blush-stick.md)