# Vibrant Lash Adhesive Eyeliners LVNDR Beautique's Cloud Magic Liners Boast a Dual-Purpose Formula By Jana Pijak | Published 2020-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-magic-liner References: [lvndrbeautique](https://lvndrbeautique.com/products/cloud-magic-liners-pre-order) LVNDR Beautique's Cloud Magic Liners boast a dual purpose formula and double as a lash adhesive. The Trans and Black-owned beauty brand aims to create a voice for "marginalized men, women and anyone in between" with products that embody creativity and inclusivity. LVNDR Beautique's new liners boast a juicy liquid texture and double as a handy lash adhesive. The Cloud Magic Liner comes in five signature colors -- a Gagged black, a LVNDR purple, a #BG blue, a Puss pink and a Crystal clear. The beauty brand also carries a variety of [faux lash styles](https://www.trendhunter.com/trends/impress-falsies), helping create a bold eye look in minutes. With increasing consumer demand for [dual-purpose beauty products](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen), skincare and cosmetic brands are taking notice. This [lash adhesive liner](https://www.trendhunter.com/trends/curling-tubing-primer) will not only save time but is sustainable thanks to multiple functions in one product and less need for excess packaging. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 91% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Dual-purpose Beauty Products:** Creating beauty products that serve multiple functions can save time and reduce packaging waste. - **Inclusive Beauty Brands:** Brands that embody creativity and inclusivity can appeal to a wider range of consumers. - **Increasing Consumer Demand for Efficiency:** Consumers are seeking products that offer convenience and time-saving benefits. ### Industries Being Reshaped - **Skincare:** Opportunity for skincare brands to develop dual-purpose products that meet consumer expectations for efficiency. - **Cosmetics:** Cosmetic brands can capitalize on the demand for inclusive products that offer dual functions. - **Packaging:** Innovations in packaging design can help reduce waste by eliminating the need for excess packaging in dual-purpose beauty products. ## Related on Trend Hunter - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Lash Adhesive Products](https://www.trendhunter.com/trends/diy-faux-lash.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Natural-Looking Self-Stick Lashes](https://www.trendhunter.com/trends/selfstick-xtension-strips.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Vegan False Lashes](https://www.trendhunter.com/trends/nyx-jumbo-lash.md) - [Salon-Grade Lash Extension Kits](https://www.trendhunter.com/trends/lash-extension-kit.md) - [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md)