# Floating Cloud Installations Antipode by Berndnaut Smilde is on in London, England By Jamie Danielle Munro | Published 2014-04-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-installations References: [designboom](http://www.designboom.com/art/berndnaut-smilde-nimbus-series-ronchini-gallery-04-21-2014/) & [berndnaut.nl](http://www.berndnaut.nl/) When it comes to cloud installations, Berndnaut Smilde is a mastermind behind executing these designs to the utmost perfection. His latest series is titled Antipode, which is on display now at the Ronchini Gallery in London. Smilde manages to create extremely realistic clouds through a combination of [smoke machines](https://www.trendhunter.com/trends/iwagumi-air-scape), timing and taking that perfect photo. The clouds are not permanent, and eventually disintegrate, so the artist has set up his machines to create these clouds throughout the day for visitors to admire. One of his most memorable works featuring these clouds was for Harpers Bazaar, which used the designs alongside photos of Karl Lagerfeld and Donatella Versace. The result was a stunning photoshoot, with the cloud installations adding a whimsical element to the entire series. The Antipode series is on until June 14th in London. Photo Credits: [designboom](http://www.designboom.com/art/berndnaut-smilde-nimbus-series-ronchini-gallery-04-21-2014/), [berndnaut.nl](http://www.berndnaut.nl/) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 82% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Cloud Installations:** Innovative artists can incorporate more mind-boggling features like sensor-based lighting and 3D movements to create moving cloud installations. - **Photography and Art:** With the use of tools like machine algorithms and VR tech, artistic photography can be seen in a whole new and futuristic way, captivating audiences. - **Interactive Installations:** Interactive installations can be created by inculcating smoke machines and projection lights to invite the audience into experiencing the art form. ### Sectors Adopting This - **Event Planning:** The event planning industry now has the opportunity to use such an innovative approach to add new, unique and never-seen-before elements to events, creating memorable experiences for the guests. - **Museum and Galleries:** Innovative artists can work with museums and galleries to create attention-grabbing installations that can attract a younger audience. - **Branding and Marketing:** The advertising and branding industry can adopt this technique for product launches or brand marketing campaigns, resulting in more engaging and creatively different marketing campaigns. ## Related on Trend Hunter - [Spiky Inflatable Sculptures](https://www.trendhunter.com/trends/inflatable-sculptures1.md) - [Lightning-Inspired Artful Exhibitions](https://www.trendhunter.com/trends/bright-light-shining.md) - [Weather-Inspired Art Exhibitions](https://www.trendhunter.com/trends/weatherinspired-art-exhibition.md) - [Cloud-Like French Restaurants](https://www.trendhunter.com/trends/mon-nuage.md) - [UK-Based Modern Art Installations](https://www.trendhunter.com/trends/relics-in-the-landscape.md) - [Illuminated Curtained Light Installations](https://www.trendhunter.com/trends/making-the-invisible-visible.md) - [Organic Cloud-Like Lamps](https://www.trendhunter.com/trends/khmara.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Artful Garden Inflatable Spheres](https://www.trendhunter.com/trends/this-is-air.md)