# Accessible Luxury Haircare CLOUD Shares Nourishing and Volumizing Haircare with Mindful Formulas By Laura McQuarrie | Published 2024-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-haircare References: [prnewswire](https://www.prnewswire.com/news-releases/visionary-behind-its-a-10-haircare-launches-new-brand-cloud-bringing-affordable-luxury-haircare-to-the-masses-302248603.html) & [cloudhaircare](https://cloudhaircare.com/)  Many consumers are priced out of luxury haircare, but [CLOUD](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara) is a new brand dedicated to democratizing access to high-quality products, ensuring that indulgent hair treatments are within reach for everyone. CLOUD is a new venture from Carolyn Aronson, CEO of It's a 10 [Haircare](https://www.trendhunter.com/trends/vco-beauty), and it stands out with youthful, fun colors that will catch eyes on store shelves. CLOUD debuts in January 2025 with Nourishing and Volumizing Collections, and a focus on vegan, gluten-free, paraben-free, SLS, and SLES-free formulations that are as kind to the hair and scalp as they are to the environment—additionally, CLOUD's accessible luxury haircare is packaged in bottles with over 90% PCR content. CLOUD is coming to thousands of CVS and [Walmart](https://www.trendhunter.com/trends/being-haircare) stores with products affordably priced at $11.99. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 44% | Freshness: 28% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Affordable-luxury Haircare:** CLOUD's focus on providing high-quality, indulgent hair treatments at an accessible price point opens new consumer demographics for luxury haircare products. - **Eco-friendly Hair Products:** With formulations free from harmful chemicals and packaging made from over 90% PCR content, CLOUD is setting a precedent for sustainable practices in the haircare industry. - **Vegan-gluten-free Haircare:** CLOUD offers products that cater to specific dietary and lifestyle choices, allowing consumers to align their beauty routines with their personal values. ### Where This Applies - **Beauty and Personal Care:** The introduction of CLOUD into the market underscores a rising demand for affordable luxury and environmentally conscious products in the beauty and personal care sector. - **Retail and E-commerce:** By partnering with major retailers like CVS and Walmart, CLOUD illustrates the trend of increasing accessibility of premium products through large-scale distribution channels. - **Sustainable Packaging:** CLOUD's commitment to using packaging with over 90% PCR content highlights a growing movement towards reducing plastic waste in the packaging industry. ## Related on Trend Hunter - [Weightless Shine Haircare](https://www.trendhunter.com/trends/cloud-haircare-glow-collection.md) - [Affordable Free-From Haircare](https://www.trendhunter.com/trends/salon-quality-haircare.md) - [Benefit-Led Haircare Collections](https://www.trendhunter.com/trends/white-rain-plus.md) - [Clean Hair Product Launches](https://www.trendhunter.com/trends/california-naturals.md) - [Affordable Prestige Haircare](https://www.trendhunter.com/trends/elf-hair.md) - [Elevated Haircare Product Launches](https://www.trendhunter.com/trends/monday-haircare.md) - [Aesthetic Discount Retailer Haircare](https://www.trendhunter.com/trends/crown-hair-society.md) - [Accessible Premium Haircare](https://www.trendhunter.com/trends/boots-2.md) - [Cosmically Inspired Haircare](https://www.trendhunter.com/trends/super-nova-hair-care.md)