# Sustainable Flannel Shirts Alex Crane's Cloud Flannel is Crafted from Organic Cotton By Georgia Wray Norsten | Published 2024-09-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-flannel References: [alexcrane.co](https://alexcrane.co/products/cloud-flannel-honey-lines) & [alexcrane.co](https://alexcrane.co/en-ca)  'Alex Crane' continues to make waves in the sustainable fashion market by launching their latest piece, the 'Cloud Flannel.' This super-soft flannel shirt is a wardrobe staple and a testament to the brand's commitment to eco-friendly practices and ethical manufacturing. Crafted from 100% peached organic cotton, the Cloud Flannel is a classic piece that can be brought out for any occasion. The shirt is cut and sewn in Chennai, India, in a factory prioritizing clean, safe, and fair working conditions. The use of natural corozo nut buttons ensures that the shirt is plastic-free, aligning with Alex Crane's mission to reduce environmental impact. The Cloud Flannel's unique finishing process includes being washed in biodegradable enzymes, ensuring this flannel has the soft, worn-in feel of a well-loved favorite from the very first wear. Available in two versatile colors, this piece is designed to be both stylish and sustainable, making it a must-have for conscious consumers. Image Credit: Alex Crane ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 42% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Organic-cotton Fashion:** The surge in organic cotton usage exemplifies a broader shift towards natural and eco-friendly materials in the fashion industry. - **Plastic-free Apparel:** Apparel brands increasingly focus on plastic-free products, leveraging natural alternatives like corozo nut buttons to meet sustainability goals. - **Biodegradable Enzyme Washing:** Applying biodegradable enzymes in garment washing processes highlights innovative approaches to achieving softness and customer satisfaction sustainably. ### Who This Affects Most - **Sustainable Fashion:** Sustainable fashion is revolutionizing the industry by prioritizing eco-friendly materials and ethical production practices. - **Organic Textiles:** The organic textile industry gains momentum as consumers demand fabrics produced without harmful chemicals. - **Eco-friendly Manufacturing:** Eco-friendly manufacturing techniques, such as those seen in factories prioritizing clean and safe working conditions, are setting new industry standards. ## Related on Trend Hunter - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Outdoor Flannel Shirts](https://www.trendhunter.com/trends/mountain-shirt.md) - [Sustainable Linen Tank Tops](https://www.trendhunter.com/trends/sustainable-tank-tee.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Summery Long-Sleeve Linen Shirts](https://www.trendhunter.com/trends/longsleeve-sun-tee.md) - [Textural Autumnal Shirts](https://www.trendhunter.com/trends/the-cabin-flannel.md) - [Layering-Friendly Flannel Shirts](https://www.trendhunter.com/trends/relwen-flannel-shirt-jacket.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Hypoallergenic Children's Apparel](https://www.trendhunter.com/trends/crann-organic.md)