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# Humanizing Cloud Photography
A Photo Collection Called 'Cloud Face' Has Faces Staring Down at You

By Alexander Lam | Published 2013-05-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-face
References: [thecreatorsproject.vice](http://thecreatorsproject.vice.com/blog/spotting-faces-in-the-clouds) & [ssbkyh](http://ssbkyh.com/works/cloud_face/)

In a series of artworks by the art group Shinseungback Kimyonghun called 'Cloud Face,' images of faces seen in the sky are taken. Using [face detection algorithms](https://www.trendhunter.com/trends/crazyface), the artists found faces in the sky after directing their cameras upwards. As a result, the group created a series of pictures with awe-inspiring faces staring down at you from the sky.

The algorithm works by looking at the image data that it's receiving and stopping at a frame when it thinks it has found a face. The team then took each frozen frame and compiled it into their final product.

The goal of the Cloud Face project was to highlight the differences between human and [computer facial recognition](https://www.trendhunter.com/trends/ai-camera-concept). While you may be able to see the faces in most of the pictures, some are just nonsensical. That difference is exactly what Shinseungback Kimyonghun was trying to demonstrate.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 68% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai)

## Key Themes

### Key Themes Behind This Trend

- **Cloud Face Recognition:** Disruptive innovation opportunity: Develop advanced algorithms that can accurately detect and recognize faces in cloud formations.
- **Artificial Intelligence in Photography:** Disruptive innovation opportunity: Explore the use of AI algorithms in photography to enhance creativity and capture unique images.
- **Blurring Boundaries Between Humans and Technology:** Disruptive innovation opportunity: Create artistic projects that challenge the perception of human-computer interactions and blur the line between real and digital worlds.

### Where This Applies

- **Technology:** Disruptive innovation opportunity: Integrate facial recognition technology into cloud-based applications, revolutionizing security and personalization.
- **Art and Design:** Disruptive innovation opportunity: Foster collaborations between artists and AI experts to push the boundaries of artistic expression and create visually captivating experiences.
- **Digital Photography:** Disruptive innovation opportunity: Develop AI-powered cameras that can automatically capture unique and unexpected shots, revolutionizing the photography industry.

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