# Airy Brightening Moisturizers Cloud Cushion is a Moisturizer by and for Women of Color By Laura McQuarrie | Published 2022-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-cushion References: [realsimple](https://www.realsimple.com/beauty-fashion/skincare/face/moisturizers/eadem-cloud-cushion-airy-brightening-moisturizer) & [eadem.co](https://eadem.co/collections/all) Eadem's newest product, Cloud Cushion, is a [lightweight, fluffy moisturizer with brightening benefits](https://www.trendhunter.com/trends/hydrating-sorbet-cream) and it sothes, deeply hydrates and delivers reparative properties upon contact. The airy brightening moisturizer created by and for women of color helps to reduce the appearance of dark spots thanks to a formula consisting of peptides, ceramides and snow mushroom. Suitable for all skin types, the product is for "no-residue, [bouncy skin](https://www.trendhunter.com/trends/face-flood-by-boring-without-you)" and a [supported moisture barrier](https://www.trendhunter.com/trends/molecular-mesh). The fragrance-free formula is ultra-luxe and it leverages Smart Melanin Technology. Chamomile extract and powerhouse ingredients like black seed extract are mindfully included in the formula to share numerous anti-inflammatory, antioxidant and antimicrobial benefits. To elevate the experience of using Cloud Cushion (and make it more hygienic) the brand created the Fufu Spoon. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 27% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Brightening Moisturizers for Women of Color:** Creating brightening moisturizers specifically for women of color presents an opportunity for companies to address a previously ignored market. - **Smart Melanin Technology:** Incorporating Smart Melanin Technology into skin care products presents a potential opportunity for companies to develop innovative and customized skin care solutions. - **Hygienic Packaging Innovation:** Creating hygienic packaging innovations, like Eadem's Fufu Spoon, showcases a marketable and distinct feature that can set products apart from competitors. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can expand their product offerings by creating versatile and inclusive skin care solutions for women of color. - **Technology:** The integration of technology into traditional skincare routines can offer opportunities for innovation and customization in skincare formulations. - **Packaging:** Creating sustainable and hygienic packaging innovations that have added value for consumers can benefit any industry looking to set themselves apart from competitors. ## Related on Trend Hunter - [Day-to-Night Cloudberry Moisturizers](https://www.trendhunter.com/trends/cloudberry-bright-moisture-cream.md) - [Complexion-Improving Lightweight Moisturizers](https://www.trendhunter.com/trends/brightening-gel-cream.md) - [Multi-Functional Sun Protection Products](https://www.trendhunter.com/trends/spf-cushion.md) - [Sensorial Brightening Creams](https://www.trendhunter.com/trends/hydrating-sorbet-cream.md) - [Blurred Soft-Focus Cosmetics](https://www.trendhunter.com/trends/cloud-touch-finish-collection.md) - [Lightweight Cushion Foundations](https://www.trendhunter.com/trends/lovb-lovb-cosmetics.md) - [Bouncy Pink Moisturizers](https://www.trendhunter.com/trends/face-flood-by-boring-without-you.md) - [Skin Tech-Powered Day Moisturizers](https://www.trendhunter.com/trends/day-emulsion.md) - [Korean Beauty Self-Care Essentials](https://www.trendhunter.com/trends/selfcare-essentials.md)