# Collaborative Inclusive Swimwear Frankies Bikinis and Khy Join on the Cloud Cups Capsule By Amy Duong | Published 2025-07-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-cups References: [frankiesbikinis](https://frankiesbikinis.com/collections/khy-x-frankies-bikinis)  Kylie Jenner's brand [Khy](https://www.trendhunter.com/trends/khy-1) works in collaboration with [Frankies Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis) on a joint collection dubbed Cloud Cups for the summer season. It highlights a retro aesthetic and comprises of captivating swimwear. There are 23 pieces in the collection and it features a plethora of designs including modern looks or bombshell themes. It channels the enegry of a vintage bombshell and the official launch date for the range is set for July 16th. Specifically, the collection sections off to 16 swimwear styles and 12 cover-up design. This includes underwire bikini tops, mesh slip pieces which also work as outerwear, and one-piece swimsuits with lace trimmings. A highlight is the balconette bikini with polka dot accents and the leoprint silhouette. Image Credit: Frankies Bikinis, Khy ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 63% | Activity: 59% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Swimwear:** The resurgence of vintage aesthetics in swimwear designs presents an opportunity to blend nostalgic fashion elements with modern sustainable materials. - **Collaborative Fashion Capsules:** Joint ventures between high-profile brands like Kylie Jenner’s Khy and Frankies Bikinis highlight the power of collaborative creativity in producing unique, limited-edition collections. - **Transformative Swimwear:** Multifunctional swimwear pieces that double as outerwear indicate a move towards more versatile and adaptable fashion items in the market. ### Where This Applies - **Fashion & Apparel:** The fashion industry is evolving with an increasing emphasis on capsule collaborations that merge diverse design aesthetics to appeal to broader consumer bases. - **Sustainable Fashion:** Integrating retro designs with eco-friendly materials is gaining traction within the sustainable fashion industry as consumers become more environmentally conscious. - **Celebrity-endorsed Products:** The celebrity-endorsed product industry thrives on collaborations that leverage star power to drive brand visibility and consumer engagement. ## Related on Trend Hunter - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Stretchy Athleisure Styles](https://www.trendhunter.com/trends/khy-cotton-stretch.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Co-Branded Swimwear Lines](https://www.trendhunter.com/trends/knix-x-the-birds-papaya.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)