# Collaboration Airline-Approved Beers Alaska Airlines x Fremont Brewing Cloud Cruiser IPA is Crisp By Michael Hemsworth | Published 2024-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-cruiser-ipa References: [foodbev](https://www.foodbev.com/news/alaska-airlines-release-exclusive-ipa-from-fremont-brewing/) & [alaskaair](https://www.alaskaair.com)  The [Alaska Airlines](https://www.trendhunter.com/trends/alaska-airlines) x Fremont Brewing Cloud Cruiser IPA is the first-ever custom craft beer created exclusively for the airline for it to serve to passengers in-flight. The beer will be provided to passengers in first and premium class as a complementary drink option, while passengers in the main cabin will be able to purchase it at an additional cost. The beer was created by taste testing various options at 30,000-feet before settling on this India pal ale (IPA) with orange, tropical and melon notes. Managing Director of Guest Products Todd Traynor-Corey commented on the new Alaska Airlines x Fremont Brewing Cloud Cruiser IPA saying, "The Cloud Cruiser is the result of two [Pacific Northwest](https://www.trendhunter.com/trends/tide-breaker) brands coming together…The only place in the world you’ll be able to find this one-of-a-kind craft beer is if you’re flying on Alaska or in one of our lounges.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 49% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Custom In-flight Beverages:** Opportunity for airlines to create exclusive craft beer partnerships for in-flight beverage service. - **Taste Testing at Altitude:** Potential for unique tasting experiences by experimenting with flavors at high altitudes. - **Branded Collaboration Beers:** Chance for breweries to collaborate with businesses to create custom craft beers for specific audiences. ### Industries Being Reshaped - **Airlines:** Airlines can explore partnerships with craft breweries to offer exclusive in-flight beverage options. - **Craft Brewing:** Craft breweries have an opportunity to tap into the airline industry by creating bespoke beers for specific carriers. - **Hospitality:** Hospitality businesses can enhance guest experiences by incorporating unique collaborative beverages like airline-approved craft beers. ## Related on Trend Hunter - [In-Flight Cocktail Menus](https://www.trendhunter.com/trends/alaska-airlines.md) - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md) - [Inflight Coffee Roasts](https://www.trendhunter.com/trends/alaska.md) - [Inflight Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-brewing-company-jetblue.md) - [Optimized Inflight Coffees](https://www.trendhunter.com/trends/custom-coffee-blend.md) - [Airline-Backed Beer Launches](https://www.trendhunter.com/trends/the-porter-porter.md) - [Elevated In-Flight Dining Experiences](https://www.trendhunter.com/trends/inflight-dining-experience.md) - [Collaborative Airline Dining Menus](https://www.trendhunter.com/trends/seasonal-dining-selections.md) - [Festival-Focused Airline Initiatives](https://www.trendhunter.com/trends/festival-season.md)