# Celebrity-Approved Fragrance Expansions
Ariana Grande and LUXE Brands Boast Cloud Aurora

By Kalin Ned | Published 2026-06-29 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/cloud-aurora
References: [prnewswire](https://www.prnewswire.com/news-releases/ariana-grande-in-partnership-with-luxe-brands-launches-cloud-aurora-the-newest-addition-to-the-global-award-winning-cloud-collection-302812470.html)

Ariana Grande, in partnership with LUXE Brands, has introduced Cloud Aurora — the latest addition to her globally celebrated and award-winning Cloud fragrance collection. This expression is scheduled to hit the market on July 14th.

The Cloud Aurora eau de parfum represents a carefully considered expansion of a franchise that began in 2018 and has since achieved cult-classic status. The scent itself is a complex and radiant composition, crafted by the same perfumer responsible for the original iconic fragrances. The new expression features a blend of spun sugar, fluffy musk, and juicy blackcurrant that transitions into vanilla-dipped petals and cozy woods. The perfume settles with a hint of vanilla smoke and golden amber to create a memorable and lasting impression.

Image Credit: Ariana Grande x LUXE Brands