# Geometric Clothing Tags Sergi Ferrando Gives Lifegist's Branding Meaning via Minimalist Visuals By Meghan Young | Published 2015-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-tags References: [behance.net](https://www.behance.net/gallery/18095623/Lifegist) & [sergiferrando](http://www.sergiferrando.com/) Aside from the the clothing pieces themselves, people often get a sense of a brand identity through their clothing tags. That is, if viewed in person. Not only is immediate information involving size, materials and price available on them, but also a message about the company itself. In this case, the Lifegist clothing tags convey a message through [minimalist visuals](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) and a three word statement: Revive. Share. Breathe. Referring to the brand's [sustainable ethos](https://www.trendhunter.com/trends/regeneration-nation), the Lifegist clothing tags were designed by Sergi Ferrando, a designer based in Barcelona, Spain. The shape itself stands out by foregoing the traditional rectangle for a more interesting triangle. This shape mimics the logo while also giving the brand a bit of a earthy, tribal feeling. The colors used are also grounded. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Branding:** Businesses can innovate through minimalist branding such as using simple visuals and statements to convey their message. - **Sustainable Fashion:** Opportunities for disruptive innovation are available for companies that embrace sustainable fashion by designing eco-friendly products and packaging. - **Alternative Shapes:** Companies can differentiate themselves and innovate by utilizing alternative shapes for their branding such as triangles instead of traditional rectangles. ### Sectors Adopting This - **Fashion Industry:** The fashion industry has the opportunity to innovate through sustainable practices and creative branding to convey their message. - **Graphic Design Industry:** Graphic designers can offer innovative branding solutions through minimalist designs and the use of alternative shapes to stand out from the competition. - **Packaging Industry:** Innovation is possible within the packaging industry by using sustainable materials and creative designs to promote eco-friendly products. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Geometrically Shaped Hanger Concepts](https://www.trendhunter.com/trends/triangle-hanger.md) - [Brazil-Inspired Minimal Sculpted Fashion](https://www.trendhunter.com/trends/logo-ribbed-knit-tank.md) - [Minimal White T-Shirts](https://www.trendhunter.com/trends/john-pawson-1.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Connected Clothing Tag Removers](https://www.trendhunter.com/trends/care-label-remover.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md)