# Sports Attire Subscriptions This Clothing Subscription Delivers Monthly Casual Athletic Wear By Charlotte Joyce Kidd | Published 2015-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-subscription References: [businessinsider](http://www.businessinsider.com/how-fitbox-is-challenging-fabletics-and-lululemon-2015-11?utm_source=feedly&utm_medium=webfeeds) & [iwantfitbox](http://iwantfitbox.com/) A new clothing subscription service wants to challenge [Lululemon](https://www.trendhunter.com/trends/studio-mirror) and Fabletics in the [casual sportswear market](https://www.trendhunter.com/trends/motion-collections). Fitbox is a clothing subscription that delivers an exciting new outfit each month to the homes of women who live their lives in yoga pants. The company's slogan is "Life is a workout -- dress for it," indicating its awareness of a consumer who sports activewear on a day-to-day basis. Driven by a mix of comfort, practicality and the air of elitism that expensive athletic attire connotes, these female consumers are the ones most likely to purchase a [yoga clothing subscription](https://www.trendhunter.com/trends/microdose-fitness). Fitbox will start at $60 monthly for a basic outfit of top and pants, and be available in one to 12-month options. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Casual Sportswear Subscriptions:** Disruptive innovation opportunity: Offering a subscription service for casual sportswear that delivers new outfits each month, targeting consumers who wear activewear on a day-to-day basis. - **Expensive Athletic Attire:** Disruptive innovation opportunity: Creating high-end athletic apparel with an air of elitism that appeals to consumers looking for practical and fashionable activewear. - **Yoga Clothing Subscription:** Disruptive innovation opportunity: Developing a subscription service specifically catering to female consumers who live their lives in yoga pants, offering a range of outfit options at various price points. ### Industries Being Reshaped - **Clothing Subscription Services:** Disruptive innovation opportunity: Launching a new clothing subscription service that focuses on delivering monthly outfits for specific niches, such as casual sportswear. - **Athletic Apparel:** Disruptive innovation opportunity: Redefining the athletic apparel market by creating fashionable, high-quality activewear that appeals to consumers looking for both comfort and style. - **Yoga Wear:** Disruptive innovation opportunity: Introducing a range of yoga clothing subscriptions that cater to the needs and preferences of female consumers, offering convenience and variety. ## Related on Trend Hunter - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Wellness-Inspired Lifestyle Boxes](https://www.trendhunter.com/trends/new-you-winter-box.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md)