# Popup Children's Clothing Stores The E-Commerce Brand Cocolico Opened a Popup Store in France By Mishal Omar | Published 2016-12-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-store References: [retaildesignblog.net](http://retaildesignblog.net/2016/01/15/cocolico-pop-up-store-by-generous-branding-paris-france/) & [cocolico.fr](http://www.cocolico.fr/en/) Cocolico is an online clothing store and the brand recently created a physical store that consumers can visit and experience. The [pop-up store](https://www.trendhunter.com/trends/longchamp-x-constantin-riant) is located in Paris, France and was designed with the inspiration of a "happy childhood" in mind. The store features [interactive digital elements](https://www.trendhunter.com/trends/benemart-concept) in the form of a digitized mirror that provides a unique way for children to choose their clothes. The store offers bespoke clothing for both male and female children and its pop-up functions as a space that provides the same services while simultaneously advertising them. This pop-up clothing store functions as a [unique retail space](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre) that enhances consumer awareness of the Cocolico brand for those who were previously unaware of it. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 65% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Popup Retail Spaces:** Creating temporary physical stores that offer unique experiences for customers. - **Interactive Digital Elements:** Incorporating technology into retail spaces to provide customers with an interactive and personalized shopping experience. - **Bespoke Children's Clothing:** Designing and selling customized children's clothing to cater to individual preferences and create a unique value proposition. ### Who This Affects Most - **E-commerce:** Online retailers exploring the potential of physical pop-up stores to expand brand awareness and reach new customers. - **Retail:** Established brick-and-mortar retailers experimenting with interactive digital elements to enhance customer engagement and differentiate from competitors. - **Children's Fashion:** Fashion brands focusing on bespoke clothing options for children to tap into the growing demand for personalized and unique kids' apparel. ## Related on Trend Hunter - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Adventure Travel Pop-Up Stores](https://www.trendhunter.com/trends/travel-popup-store.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md)