# Brand-Centric Pop-Ups The COS Clothing Store Pop-Up Location Reflects the Brand's Minimalism By M | Published 2015-11-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-store-popup References: [fastcodesign](http://www.fastcodesign.com/3053354/the-coolest-pop-up-shop-weve-ever-seen?partner=rss) & [snarkitecture](http://www.snarkitecture.com/) Scandinavian brand [COS](https://www.trendhunter.com/trends/cos-perfumery) recently teamed up with design firm Snakitecture to put together a [clothing store pop-up](https://www.trendhunter.com/trends/retail-environment) location that reflects the clean, minimalist and structured aesthetic of the wearables in the shop's overall design. Shoppers were then invented to enter a space that visually encapsulated the brand's personality as well as sold the brand's clothing. The COS pop-up is located in L.A inside a shop known as Austere. The pop up featured floating racks of monochromatic clothing juxtaposed with gigantic silhouette cutouts of garments. The silhouettes add breaks into the large open space allowing shoppers to experience various parts of the layout while enjoying different perspectives. The dynamic also slowly reveals the space layer by layer rather than all at once creating a more [interactive shopping experience](https://www.trendhunter.com/trends/knix-opens-immersive-retail). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Pop-ups:** Opportunity for brands to create temporary retail spaces that reflect their clean and structured aesthetics. - **Immersive Retail Experiences:** Opportunity to engage shoppers by creating visually captivating pop-up locations that offer unique perspectives and interactive elements. - **Branded Visual Storytelling:** Opportunity for brands to visually tell their story through pop-up locations that represents their personality and sells their products. ### Where This Applies - **Fashion Retail:** Fashion brands can utilize pop-up locations to showcase their clothing and create brand experiences in a temporary setting. - **Design and Architecture:** Design firms can collaborate with brands to create visually appealing and immersive pop-up locations that reflect the brand's aesthetics. - **Marketing and Advertising:** Marketing agencies can help brands create memorable pop-up experiences that engage customers and communicate the brand's story. ## Related on Trend Hunter - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md)