# Body Positive Athletic Wear The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes By Katherine Pendrill | Published 2015-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-sizes References: [mashable](http://mashable.com/2015/06/11/manifesta-clothing-line/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=feedly) & [mymanifesta](http://www.mymanifesta.com) In order to help women realize that they are more than just a number, 'Manifesta' has completely done away with clothing sizes and body measurements. Rachel Blumenfeld started the company several years ago after noticing a lack of athletic wear for curvier women. She then began to take measurements of women and listened to what they were looking for in a more [inclusive active wear brand](https://www.trendhunter.com/trends/spanx-active). While the [clothing line](https://www.trendhunter.com/trends/curve-by-the-shirt-company) has been an immense hit with women of all sizes, Blumenfeld has recently taken the company in an even more [body positive](https://www.trendhunter.com/trends/limitless-campaign) direction. Replacing all sizes with descriptions of flowers, Manifesta wants to encourage women to look beyond the number on the inside of a label. When purchasing an item from the company customers now choose from the names of flowers, rather than selecting a numerical size. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 45% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Inclusive Sizing:** By eliminating clothing sizes and measurements, innovative brands can tap into the growing demand for inclusive sizing in the fashion industry. - **Body Positive Marketing:** Promoting body positivity and replacing numerical sizes with empowering descriptors like flowers presents an opportunity for brands to stand out and appeal to a wider audience. - **Customer-centric Product Development:** Listening to customer feedback and designing products based on their needs and preferences can lead to the creation of successful and inclusive clothing lines. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the popularity of body positive athletic wear by offering inclusive sizing options and adopting marketing strategies that promote self-acceptance. - **Activewear:** The activewear industry has the opportunity to disrupt the market by embracing body positivity and expanding their size ranges to cater to a diverse customer base. - **Market Research and Consumer Insights:** Companies specializing in market research and consumer insights can provide valuable data and insights to fashion brands, empowering them to develop size-inclusive products and marketing campaigns. ## Related on Trend Hunter - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md) - [Size-Inclusive Towels](https://www.trendhunter.com/trends/size-inclusive-towel.md) - [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md)