# Clothing Repair Hubs M&S Promotes Circular Fashion with the Launch of its Clothing Repair Service By Kanesa D | Published 2024-07-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-repair-service References: [bbc](https://www.bbc.com/news/articles/cpe35e7kgnzo) & [marksandspencer](https://www.marksandspencer.com/ca/?extid=ps_ggl_CA_EN_BrandSearch_Seamless&gad_source=1&gclid=CjwKCAjwyo60BhBiEiwAHmVLJXBTFckSCzGvAo2bKVDoqL7x8ikqOGlFHm1a9QRceOvzGYMvzOvkHxoCVJEQAvD_BwE&gclsrc=aw.ds)  [Marks & Spencer](https://www.trendhunter.com/trends/oxfam-1) is set to launch an innovative alteration and clothing repair service aimed at providing customers with a convenient and sustainable solution for extending the life of their garments. Soon, shoppers will be able to book repair and alteration services through a dedicated online hub. Once the work is completed, the mended items will be mailed back to the customers within seven to ten days, ensuring a seamless and efficient process. The service will be carried out by [Sojo](https://www.trendhunter.com/trends/sojo-and-clean-the-world), a dynamic start-up that has gained recognition for its unique approach to clothing repairs. Operating similarly to [Deliveroo](https://www.trendhunter.com/trends/deliveroo-uae) but focused on garment care, Sojo’s team of skilled in-house tailors will handle the repairs and alterations, with prices starting at an affordable £5. This new initiative by Marks & Spencer is part of a broader effort to promote sustainable practices among its customers. By making it easier and more affordable to repair and alter clothing, the retailer aims to encourage a shift towards more sustainable consumption patterns. Image Credit: darksoul72 ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 30% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Online Clothing Repair Platforms:** Growth in online platforms dedicated to clothing repair and alterations signifies a shift towards digital solutions for sustainable fashion. - **Convenient Garment Care Services:** Providing customers with mail-in options for garment repairs exemplifies the push towards seamless and convenient service models in retail. - **Sustainable Fashion Initiatives:** Retailers prioritizing sustainability by offering repair services reflects a growing trend towards responsible consumption and waste reduction. ### Where This Applies - **E-commerce:** The integration of online booking systems for clothing repairs highlights the expanding role of e-commerce in facilitating sustainable practices. - **Fashion Tech:** Emerging start-ups focusing on innovative approaches to garment care are transforming the traditional fashion industry landscape. - **Logistics and Delivery:** The logistics involved in picking up, repairing, and delivering garments underscores the importance of efficient supply chain solutions in new retail services. ## Related on Trend Hunter - [In-Store Repair Workshops](https://www.trendhunter.com/trends/love-it-for-longer.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md) - [Affordable Uniform Exchanges](https://www.trendhunter.com/trends/oxfam-1.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Upcycled Minimalist Menswear Capsules](https://www.trendhunter.com/trends/son-of-a-tailors.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md)