# Assertive Skate Clothing Pop-Ups Wasted Youth Sets Up Shop at afterbase in Osaka, Japan By Kalin Ned | Published 2018-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-popup References: [hypebeast](https://hypebeast.com/2018/11/afterbase-x-wasted-youth-exclusive-pop-up-capsule) & [afterbase](http://www.afterbase.com/) Wasted Youth is a dominant contemporary brand in the context of skate culture and to celebrate the end of the year, the company is returning to Japan and setting up an exclusive clothing pop-up shop at local retailer afterbase. The location is in Osaka, Japan, and the debuted range is a collaboration between the two labels. The offerings — mainly hoodies, tees, and caps, all build on the aesthetic of contemporary youth and skate culture. The clothing pop-up will make these available to the public. Through this collaboration, [Verdy of Wasted Youth](https://www.trendhunter.com/trends/wasted-youth-x-tappei) returns to his origins. The garments produce an "[aggressive skate aesthetic](https://www.trendhunter.com/trends/zero-skateboards)" that is heavily adorned with graphics — a mash-up of afterbase's logo and Wasted Youth's crushed beer cans is a dominant component of the collaboration. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 71% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Skate Culture Fashion:** Opportunity for brands to collaborate and create exclusive clothing pop-up shops that cater to the skate culture aesthetic. - **Youth Streetwear:** Growing demand for edgy, graphic-driven apparel that represents contemporary youth and skate culture, providing an opportunity for brands to capitalize on this niche market. - **Collaborative Fashion Partnerships:** Increasing trend of fashion brands collaborating with local retailers to create unique and limited-edition collections, creating excitement among consumers and driving foot traffic to the stores. ### Industries Being Reshaped - **Apparel Retail:** Retailers can tap into the skate culture fashion trend by partnering with popular skate brands and setting up exclusive clothing pop-up shops, attracting a specific target audience and generating buzz. - **Streetwear:** Opportunity for streetwear brands to embrace the youth culture aesthetic and collaborate with other brands, creating unique capsule collections and increasing brand visibility among the target market. - **Fashion Retail:** Fashion retailers can leverage the trend of collaborative fashion partnerships to create limited-edition collections with niche brands, offering their customers exclusive and highly sought-after products. ## Related on Trend Hunter - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Artful Japanese Brand Pop-Ups](https://www.trendhunter.com/trends/beams-japan.md) - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md) - [Dynamic Skateable Architecture Stores](https://www.trendhunter.com/trends/vans-west-end.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md)