# Graphic Clothing Pop-Up Shops PUMA Basketball & Chinatown's Tee Offerings are Fierce and Limited By Kalin Ned | Published 2018-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-popup-shop1 References: [hypebeast](https://hypebeast.com/2018/6/puma-basketball-chinatown-market-pop-up) & [thechinatownmarket](https://thechinatownmarket.com/) A one-day clothing pop-up shop ran across from the Barclay's Center in New York City. The limited retail location is established to showcase the collaborative efforts between [PUMA's](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf) extension — PUMA Basketball, and Chinatown Market. The designs that are exhibited entertain a playfully graphic aesthetic and are made available at an affordable price. The illustrations have a certain DIY-style and are sure to be a fashionable addition to the casual wear rotation. Similarly to the apparel, the clothing pop-up shop displays its strong sporty roots. The PUMA Basketball x Chinatown Market's graphic tee collaboration is arranged to hang from a central giant network of ropes that is made to look like a basketball hoop. Photo Credits: [Eddie Lee](https://www.instagram.com/lord_edwin/?hl=en) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Pop-up Shop Collaborations:** Fashion and sport brands creating unique shopping experiences with one-day clothing collaborations. - **Playful Graphic Aesthetics:** Fashion brands incorporating DIY-style illustrations and graphics into their apparel designs. - **Affordable Limited Editions:** Fashion brands producing limited edition clothing items at affordable prices to appeal to casual wear consumers. ### Who This Affects Most - **Fashion Retail:** Department stores, fashion brands, and retail companies can collaborate on pop-up shops to boost sales and create unique customer experiences. - **Sports Apparel:** Sports brands can incorporate playful graphic designs into their apparel lines to attract casual wear consumers and create a wider customer base. - **Streetwear:** Street fashion brands can incorporate affordable limited edition items with graphic designs to create hype and drive sales among casual wear consumers. ## Related on Trend Hunter - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md)