# Barbell Clothing Boxes Barboza's Fitness Clothing Package Design Resembles a Weight By Laura McQuarrie | Published 2015-04-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-package-design References: [thedieline](http://www.thedieline.com/blog/2015/4/22/barboza) & [maksimarbuzov](http://www.maksimarbuzov.com/) Sustainability and packaging that is free of PVC are some of the criteria that [gym and fitness clothing](https://www.trendhunter.com/trends/gymcare-kit) company Barboza required for its new clothing package design. As a result, Maksim Arbuzov came up with a playful solution that's also 100% recyclable. Since being eco-friendly is on the forefront of the minds of many consumers and brands, [recyclable boxes](https://www.trendhunter.com/trends/amazon-packaging) are fairly common now, but the design really sets itself apart by having its printing made from a water-based paint and the adhesive is actually made from a base of potato starch. In terms of shape, the box is designed to resemble a [25-pound weight](https://www.trendhunter.com/trends/grind-dumbbell), which is emphasized with a message encouraging customers to "Build Yourself." The witty branding and commitment to the environment are two big things that consumers are bound to appreciate. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 67% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Exploring sustainable packaging materials and designs can disrupt the current packaging industry by meeting consumer demand for eco-friendly solutions. - **Water-based Printing:** Incorporating water-based paint for printing can disrupt traditional printing methods, providing a more environmentally friendly option for packaging and other industries. - **Plant-based Adhesives:** Using adhesive made from potato starch or other plant-based materials can disrupt the adhesive industry, offering an eco-friendly alternative to petroleum-based adhesives. ### Industries Being Reshaped - **Fitness Clothing:** Implementing sustainable packaging design in the fitness clothing industry can attract environmentally conscious customers and differentiate brands in a competitive market. - **Printing:** Integrating water-based paint for printing in the printing industry can provide a greener option for packaging, labels, and other printed materials, meeting the growing demand for eco-friendly solutions. - **Adhesive:** Developing plant-based adhesives for various industries such as packaging, construction, and manufacturing can disrupt the adhesive industry by offering a renewable and biodegradable alternative to traditional adhesives. ## Related on Trend Hunter - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Aesthetically Pleasing Fitness Accessories](https://www.trendhunter.com/trends/equipt-movement.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Modular Home Fitness Furniture](https://www.trendhunter.com/trends/trus-box.md) - [Plastic-Free Protein Bar Packaging](https://www.trendhunter.com/trends/moonvalley-protein-bars.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Sustainably-Packaged Compact Bikes](https://www.trendhunter.com/trends/mondraker.md)