# Fashion-Focused Supermarket Ads These Tesco Ads Highlight F&F Clothing from a Supermarket By Laura McQuarrie | Published 2017-05-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-from-a-supermarket References: [adsoftheworld](http://adsoftheworld.com/media/film/tesco_supermarket_woman) & [tesco](https://www.tesco.com/) To highlight the fact that consumers may purchase F&F brand clothing from a supermarket, Tesco launched a global campaign introducing shoppers to the "Supermarket Woman." The new Supermarket Woman ads play up the fact that women can go into Tesco stores with the intention of looking for the food products on their grocery lists and instead find themselves brand new outfits at an affordable price in the store's aisles. Each ad in the series embraces a bright color scheme and modern garments to match. While there are plenty of supermarkets that also dedicate spaces to clothing displays for their own lines or other brands, few of them execute campaigns like this one to emphasize the fashion-forward style of the garments and the convenience of purchasing them during a shop for groceries. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-focused Supermarket Ads:** Opportunity for supermarkets to promote fashion merchandise as a convenient alternative for shoppers. - **Supermarket Clothing Displays:** Trend of supermarkets dedicating space for clothing displays to enhance the shopping experience. - **Emphasizing Fashion-forward Style:** Increasing focus on highlighting the style and fashion-forwardness of garments offered in supermarkets. ### Sectors Adopting This - **Supermarkets:** Supermarkets can capitalize on the opportunity to expand their product offerings and attract new customers through fashion merchandise. - **Fashion Retail:** Fashion retailers can explore partnerships or collaborations with supermarkets to reach a broader customer base and increase sales. - **Advertising and Marketing:** Marketing agencies can develop creative campaigns to highlight the convenience and affordability of fashion purchases in supermarkets. ## Related on Trend Hunter - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md) - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [Accessible Summertime Retailer Refreshments](https://www.trendhunter.com/trends/summer-food-range.md) - [Cost-Conscious Clothing Campaigns](https://www.trendhunter.com/trends/primark-never-basic-campaign.md) - [Complimentary Fruit Grocer Campaigns](https://www.trendhunter.com/trends/tesco-less-to-pay-for-5aday.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md)