# Height-Conscious Boutiques This New Store Exclusively Sells Clothing for Tall Women By Katherine Pendrill | Published 2015-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-for-tall-women References: [bustle](http://www.bustle.com/articles/100917-marge-a-boutique-for-tall-women-ensures-youll-never-have-to-settle-for-too-short-pants-again) & [margeclothing](http://margeclothing.com/collections/fall-winter-2015-collection/products/elise?variant=3371015043) 'Marge' is a new [upscale boutique](https://www.trendhunter.com/trends/ross-mayer-flagship) that exclusively sells clothing for tall women. For women of a certain height, it can be difficult to find garments that fit their unique and specific measurements. Marge was founded as a means of offering [high quality clothing](https://www.trendhunter.com/trends/long-lasting-clothing) that would encourage "tall women everywhere to elevate their clothing and lifestyle expectations to a higher frame." The line was founded by Kaersten Cooper, who spent a number of years struggling to find clothing that would fit her 6'1" frame. Cooper used the sewing techniques her grandmother had taught her and her own contemporary designs, to produce a line of high-fashion clothing for tall women. The [curated clothing line](https://www.trendhunter.com/trends/trend-stores) is based on timeless shapes that not only flatter elongated frames, but also help tall women feel more confident and stylish. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Upscale Tall Women's Clothing:** The trend of height-conscious boutiques exclusively selling high-quality clothing for tall women presents an opportunity for upscale clothing brands to cater to this niche market. - **Customizable Clothing for Tall Women:** The trend of boutique stores offering customizable clothing options for tall women creates an opportunity for innovative fashion brands to provide personalized fit and style solutions. - **Body-positive Fashion for Tall Women:** The trend of boutique stores promoting body-positive fashion for tall women opens up opportunities for inclusive and empowering clothing brands to redefine beauty standards and celebrate diversity. ### Who This Affects Most - **Fashion Retail:** The height-conscious boutique trend presents disruptive innovation opportunities for fashion retail brands to tap into the underserved market of tall women and provide tailored clothing options. - **E-commerce:** The rise of height-conscious boutiques highlights the potential for e-commerce platforms to offer a convenient and accessible shopping experience for tall women, providing a wider range of clothing choices. - **Fashion Design:** The growing demand for tall women's clothing signifies a need for innovative fashion designers to create designs and patterns that complement and enhance the unique proportions of tall women, driving creativity and diversity in fashion design. ## Related on Trend Hunter - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Petite Womens Denim Capsules](https://www.trendhunter.com/trends/petite-collection.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Luxury Flagship Boutiques](https://www.trendhunter.com/trends/ross-mayer-flagship.md) - [Premium Fashion-Forward Slippers](https://www.trendhunter.com/trends/mave-chez.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md)