# Olympian Volleyball Uniforms Lululemon Created Clothing for Athletes at the Rio Summer Olympics By Laura McQuarrie | Published 2016-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-for-athletes References: [fortune](http://fortune.com/2016/06/23/lululemon-rio-summer-olympics/) & [lululemon](http://lululemon.com) For the [Rio Olympic Games 2016](https://www.trendhunter.com/trends/mongolia-winter-olympics), Canadian yoga and running apparel company [Lululemon](https://www.trendhunter.com/trends/team-canada-kit) will be outfitting a handful of beach volleyball athletes from the Canadian and American teams. The gear was put through rigorous testing with infrared cameras and climate chambers to ultimately lead to a design that will provide comfort on the hot Brazilian beaches. With the [rise in athleisure](https://www.trendhunter.com/trends/lululemon-5), many consumers have come to see althetic gear purely as pieces to wear for style. Apparel brands with a presence at the Olympics are able to show off how quality designs can enhance performance. While Lululemon has relied on its dedicated following and brand ambassador program in the past, its involvement in the Rio Olympics means that professional athlete endorsements could become an integral part of its marketing strategy, as it is for many competing athleticwear brands. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Athletic Apparel Design:** Apparel brands are showing off how quality designs can enhance athletic performance. - **Professional Athlete Endorsements:** Lululemon's Olympic involvement could lead to professional athlete endorsements becoming an integral part of its marketing strategy. - **Athletic Gear Testing:** Gear testing with infrared cameras and climate chambers is leading to innovative designs that provide maximum comfort in hot environments. ### Where This Applies - **Athletic Apparel:** Athletic apparel companies like Lululemon are enhancing their products for maximum athletic performance and comfort. - **Athlete Endorsements:** Professional athletes are increasingly becoming part of the marketing strategies for athletic apparel companies like Lululemon. - **Environmental Testing:** Climate chambers and infrared cameras are being used to test athletic gear for maximum comfort in any environment. ## Related on Trend Hunter - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Volleyball-Specific Athletic Wear Partnerships](https://www.trendhunter.com/trends/league-one-volleyball.md) - [Performance-Driven Competitive Attires](https://www.trendhunter.com/trends/curling-national-team.md) - [Olympian-Approved Makeup Products](https://www.trendhunter.com/trends/loral-paris-cosmetics.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Olympic Capsule Apparel](https://www.trendhunter.com/trends/eam-usa-limited-capsule.md) - [Volleyball Loungewear Deals](https://www.trendhunter.com/trends/lovb.md)