# Tasty Clothing Posters Shopping Itaguacu's Clothing Donation Ads Show Garments Moths Would Enjoy By Laura McQuarrie | Published 2014-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-donation References: [adeevee](http://www.adeevee.com/2014/07/shopping-itaguacu-hamburger-cupcake-sushi-print/) & [shoppingitaguacu.br](http://www.shoppingitaguacu.com.br/) These [clothing donation](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army) posters created for Brazil's Shopping Itaguaçu encouraged mall visitors to drop off their clothes at designated locations, rather than letting [unworn or ill-fitting clothes](https://www.trendhunter.com/trends/closet-clearout-challenge) turn into food for moths. Each of the print ads features different garments shaped into [items of food](https://www.trendhunter.com/trends/snackable-fashion), including a few rolls of sushi, a hamburger and a cupcake. The different textures on the clothing really makes the food-shaped clothing piles come to life. Some of the charming details includes buttons that look like decorative details on the cupcake and belts used to keep the sushi rolls in a cylindrical formation. The donation ads were developed for Shopping Itaguaçu by the BZZ Propaganda agency in Brazil and they are a clever way to show that clothing, like food, should not go to waste. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Sustainability in Advertising:** Opportunity for advertisers to use creative, sustainable campaigns like the clothing donation posters for Shopping Itaguaçu. - **Circular Fashion:** Moving towards circular fashion by encouraging clothing donation to reduce waste and promote reuse. - **Food-inspired Fashion:** Incorporating food-inspired design elements into fashion and textile production to promote upcycling and sustainability. ### Who This Affects Most - **Retail:** Retailers can use sustainable campaigns such as the clothing donation poster to promote environmental responsibility and social impact. - **Fashion:** Opportunity for the fashion industry to promote sustainable practices by encouraging customers to donate clothing instead of throwing away. - **Advertising:** Developing creative and visually appealing ad campaigns like the clothing donation posters can attract customers and promote sustainable values. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Bread-Branded Activewear](https://www.trendhunter.com/trends/warburtons-snacktive-wear.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Leftover Sandwich Campaigns](https://www.trendhunter.com/trends/between-2-slices.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md)