# Retrospective Reworked Vintage Lines The Clothing Brand We11done Re-Imagines Vintage Pieces By Ell Smith | Published 2017-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-brand-we11done References: [hypebae](https://hypebae.com/2017/12/we11done-rare-market-dami-kwon-jessica-jung-interview) & [raremarket](http://raremarket.com/shop/list.php?ca_id=20) The Seoul-based clothing brand We11done is aiming to redefine the way consumers view K-Fashion after introducing an audacious clothing line that reimagines [traditional clothing pieces](https://www.trendhunter.com/trends/unique-clothing-warehouse), like Harley Davidson tees or vintage band merchandise. The inspiration behind the brand's Spring/Summer 2018 line is "what I wore Yesterday" which deviates from the traditional forward-thinking instinct of fashion to allow for the individual to assess their personal aesthetic through a retrospective lens. The entire line is comprised of a wide assortment of stylings that would appeal to those looking to make a bold fashion statement, including "oversized hoodies and drop-shoulder blazers, to low-waist skirts and one-piece dresses — all designed with an [off-kilter aesthetic](https://www.trendhunter.com/trends/paranoid-fw25)." In addition, the brand will be retailing a line of [reimagined Harley Davidson tees](https://www.trendhunter.com/trends/human-made-drop), which will be available exclusively at the brands Hong Kong-based pop-up. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Reworked Vintage Fashion:** Disruptive innovation opportunity: Brands can capitalize on the trend by offering unique and reimagined vintage clothing pieces for consumers looking for a distinctive fashion statement. - **Retro Aesthetic:** Disruptive innovation opportunity: Fashion brands can tap into the consumer desire for a retrospective lens and create designs that evoke nostalgia while still offering a contemporary twist. - **Bold Fashion Statements:** Disruptive innovation opportunity: Brands can cater to consumers seeking to make daring fashion choices by offering unconventional and statement-making clothing options. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Retailers can curate and market reworked vintage lines to attract customers who are seeking unique and nostalgic fashion pieces. - **Pop-up Retail:** Disruptive innovation opportunity: Pop-up stores can collaborate with clothing brands to exclusively retail reimagined vintage lines, offering limited edition items and driving customer excitement and engagement. - **Fashion Design:** Disruptive innovation opportunity: Fashion designers can incorporate retro aesthetics and reimagined vintage elements in their collections to cater to the growing demand for unique and unconventional fashion designs. ## Related on Trend Hunter - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)