# Playful Childrenswear Ads Bonpoint's Luxury Clothing Ad for Kids is an Interactive Peekaboo game By Laura McQuarrie | Published 2015-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clothing-ad References: [adweek](http://www.adweek.com/adfreak/cutest-interactive-website-ever-or-creepiest-163097) & [peekaboo-bonpoint.fr](http://www.peekaboo-bonpoint.fr/en/) In order to present its products in a fun way, luxury French brand Bonpoint created an engaging and [interactive clothing ad](https://www.trendhunter.com/trends/samsung-ads-gamebreaks). The experience takes the form of a [digital game of peekaboo](https://www.trendhunter.com/trends/chaumets-holiday-2025), which happens through a computer. The interactive website asks for permission to use a computer's webcam and microphone, in order to detect the moment when you close and open your eyes and say "peekaboo!" The kids are outfitted in [luxury apparel](https://www.trendhunter.com/trends/petit-lem-tropicana) and if you happen upon an outfit that is particularly cute, it can be purchased in its entirety by clicking a link. Although people of all ages can try out this experience online, it would be particularly amusing for another young child to play a game with a companion through the screen. Rather than presenting clothing in a static way with a web catalog, this is a unique way to see the clothes modeled. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 11% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Creating interactive experiences in ads allows brands to engage with customers in a fun and unique way. - **Digital Games:** Incorporating digital games into advertising campaigns can capture the attention of consumers and make the brand memorable. - **Virtual Try-on:** Using technology to provide virtual try-on experiences enhances the shopping process and increases customer satisfaction. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can utilize interactive ads and digital games to showcase their products in a playful and engaging manner. - **Advertising and Marketing:** The advertising and marketing industry can adopt interactive advertising techniques to create memorable and impactful campaigns. - **E-commerce:** Implementing virtual try-on technology in e-commerce platforms can improve the online shopping experience and drive sales. ## Related on Trend Hunter - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Luxe Skiwear Metaverse Games](https://www.trendhunter.com/trends/balenciaga-skiwear-mini-game.md) - [Gamified Custom Kidswear](https://www.trendhunter.com/trends/supermix-studio.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Brand Recognition Games](https://www.trendhunter.com/trends/product-guesser.md)