# Conversational Clothing Shipping Boxes The Bush & Leavenworth Clothes Packaging is Encouraging By Michael Hemsworth | Published 2016-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clothes-packaging References: [salazarpackaging](http://salazarpackaging.com/the-beauty-of-semi-custom-packaging-for-e-commerce-and-subscription-box-programs/) & [bushleavenworth](http://www.bushleavenworth.com/) The brand experience for online shoppers needs to be finely curated in order to ensure consumers have a positive experience, which is evident with the [Bush & Leavenworth](https://www.trendhunter.com/trends/crocs-and-busch-light) clothes packaging. The demure boxes used by Bush & Leavenworth to ship the brand's clothing features a uniform size and a number of different text portions throughout. This helps to communicate directly with consumers and treat them with a sense of personality rather than just on a transactional basis. Purported to be a brand for creative people, Bush & Leavenworth focuses on the busy professional who doesn't necessarily have time to go out shopping. The [eCommerce clothes packaging](https://www.trendhunter.com/trends/amazon-packaging) pushes to be inviting, friendly and, above all, interactive to create the connection that can be lost in the online shopping process. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Interactive Packaging:** Creating packaging that engages with consumers and adds a personalized touch to the brand experience. - **Communication Through Packaging:** Using text portions on packaging to directly communicate with consumers and foster a sense of personality. - **Curated Brand Experience:** Focusing on creating a finely curated brand experience for online shoppers to ensure a positive and engaging journey. ### Who This Affects Most - **Ecommerce:** Leveraging interactive and personalized packaging to enhance the online shopping experience for busy professionals. - **Fashion:** Adopting communication-oriented packaging strategies to establish a unique and memorable brand identity in the competitive fashion industry. - **Creative Services:** Exploring the potential of interactive packaging to cater to the needs of creative individuals and provide them with an engaging brand experience. ## Related on Trend Hunter - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Laundry Tab E-Commerce Packaging](https://www.trendhunter.com/trends/multipower-tabs.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Corrugated E-Commerce Boxes](https://www.trendhunter.com/trends/mondi.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md)