# Demure Auto Brand Irons This Audi Clothes Iron is Conceptually Modern and Efficient By Michael Hemsworth | Published 2016-12-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/clothes-iron References: [yankodesign](http://www.yankodesign.com/2016/12/09/audi-from-roads-to-clothes/) Drawing inspiration from the [supercars created by the brand](https://www.trendhunter.com/trends/2026-a6-sedan), the [Audi](https://www.trendhunter.com/trends/model-a7l) clothes iron is the design work of Jaehyuk Lim and features a space-age aesthetic that's truly beyond modern. The sculptural aesthetic of the Audi iron puts a focus on how traditional products are being upscaled with [luxury design](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini) in order to satisfy the growing market for high-end goods. The Audi iron features a built-in recessed LED strip that illuminates when the unit is switched on as well as acting as a temperature indicator to let you know when it's ready for use or storage. The conceptual Audi clothes iron is dark and demure in design, and identifies how a brand could foray into different markets in order to help satisfy a growing demand for lifestyle items. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Luxury-designed Products:** Upscaling traditional products with luxury design to cater to the high-end market presents disruptive innovation opportunities. - **Sculptural Aesthetics:** Utilizing unique and visually appealing designs in everyday products can create disruptive innovations by capturing consumer attention. - **Brand Diversification:** Exploring different markets and expanding product offerings can lead to disruptive innovation by satisfying growing demand for lifestyle items. ### Sectors Adopting This - **Home Appliances:** Integrating luxury designs and unique aesthetics into home appliances can drive disruptive innovation in the industry. - **Fashion:** Collaborating with luxury brands and applying their design aesthetics to fashion items presents disruptive innovation opportunities in the industry. - **Automotive:** Expanding automotive brands into lifestyle products like clothes irons can disrupt the industry by tapping into new consumer markets. ## Related on Trend Hunter - [Ergonomically Advanced Clothing Irons](https://www.trendhunter.com/trends/advanced-steam-iron.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [Dual-Fucntional Steam Iron Concepts](https://www.trendhunter.com/trends/darimeven.md) - [Fully Automated Ironing Systems](https://www.trendhunter.com/trends/fully-automated-ironing-system.md) - [Ergonomic Circular Steam Irons](https://www.trendhunter.com/trends/the-ironb.md) - [Clip-Style Clothing Care Devices](https://www.trendhunter.com/trends/steamur.md) - [Sports Car-Inspired Coffee Machines](https://www.trendhunter.com/trends/porsche-design-nair.md)