# Organic Cloth Mask Productions etee is Producing Cloth Masks to Donate to Frontline Workers By Grace Mahas | Published 2020-04-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/cloth-masks References: [shopetee](https://www.shopetee.com/collections/soaps/products/buy-one-donate-one-organic-cotton-face-masks) & [shopetee](https://www.shopetee.com/collections/soaps/products/buy-one-donate-one-organic-cotton-face-masks) In the wake of the [COVID-19](https://www.trendhunter.com/trends/ecoconscious-covid19-testing-kit) pandemic, etee — the subscription-based brand that offers affordable sustainable household products — recently announced it was pivoting its production model to create organic cotton masks in place of manufacturing bags. These clothe masks have been shown to help stop the spread of COVID-19 by preventing unexpected coughs and sneezes to reach other individuals and infect them. The sustainable brand announced that they will adopt a buy two, donate two sales model to support local organizations at the forefront of fighting the pandemic. The eco-friendly brand announced that the mask donations will be going to [Michael Garron Hospital](https://www.trendhunter.com/trends/michael-hill-canadian-diamonds) in Toronto and [Safe Horizon Streetworks](https://www.trendhunter.com/trends/safe-for-stuffies) in the Bronx in NYC. Image Credit: etee ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Organic Cotton Mask Production:** Opportunity to disrupt the traditional manufacturing industry by pivoting production to meet the demand for organic cloth masks during the COVID-19 pandemic. - **Subscription-based Brands:** Innovation opportunity to create subscription-based models for sustainable household products, including cloth masks. - **Buy Two, Donate Two Sales Model:** Disruptive approach to sales strategy that supports local organizations and helps individuals access essential protective gear during the pandemic. ### Industries Being Reshaped - **Healthcare:** Opportunity for healthcare organizations to partner with sustainable brands and receive donations of organic cloth masks for frontline workers. - **Fashion and Apparel:** Innovation opportunity for fashion and apparel brands to produce and sell organic cotton masks as part of their product line. - **Non-profit Organizations:** Collaboration potential for non-profit organizations to receive donations of organic cloth masks and distribute them to vulnerable communities. ## Related on Trend Hunter - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Eco-Conscious COVID-19 Testing Kits](https://www.trendhunter.com/trends/ecoconscious-covid19-testing-kit.md) - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Eco-Friendly Covid Test Kits](https://www.trendhunter.com/trends/surescreen-diagnostics.md) - [Luxury Tech-Based Sustainable Apparel](https://www.trendhunter.com/trends/nonie.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Ethical Premium Bedding](https://www.trendhunter.com/trends/linen-reform.md)