# Bathroom Polaroids The Clot Inc FW10 Lookbook is as Casual as the Collection By Meghan Young | Published 2010-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clot-inc-fw10 References: [lifelounge](http://www.lifelounge.com/fashion/news/clot-inc-fall_winter-2010-collection.aspx) & [clotinc](http://clotinc.com/2010/10/clot-dynasty-2010-fw-collection-yone-for-the-dynasty-collection-launch-on-oct-15/) Embracing the Polaroid theme for fashion lookbooks, the Clot Inc FW10 catalog is a testament on the gritty, hipster vibe that the collection itself embodies. Photographed by famed Japanese photographer Yone, the Clot Inc FW10 lookbook was pieced together like a haphazard collage. According to [Life Lounge](https://www.trendhunter.com/trends/hydrafacial-treatments), "The Dynasty Collection is made up of [dress shirts, comfy hoodies, and tees](https://www.trendhunter.com/trends/vowels-fw26) featuring images of the Eiffel Tower, Guinness, and Marlboro cigarettes – plenty of Western references from the Eastern-based brand." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Instant Photography:** Disruptive innovation opportunity: Develop a mobile app that allows users to create Polaroid-style photos and share them digitally. - **Hipster Fashion:** Disruptive innovation opportunity: Design a sustainable clothing line that merges hipster aesthetics with eco-friendly materials. - **Collage Lookbooks:** Disruptive innovation opportunity: Create a digital platform that enables fashion brands to easily create interactive collage-style lookbooks. ### Who This Affects Most - **Photography:** Disruptive innovation opportunity: Develop a compact camera that combines the aesthetic appeal of Polaroid cameras with advanced digital features. - **Fashion:** Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail experiences to offer customers virtual try-on options. - **Digital Publishing:** Disruptive innovation opportunity: Build a cloud-based platform that automates the creation and distribution of digital lookbooks for fashion brands. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Reworked Collegiate Boots](https://www.trendhunter.com/trends/clotxadidaspromodel.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Festive Sportswear Capsule](https://www.trendhunter.com/trends/clot-x-adidas-2.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md)