# Closet-Clearing Challenges Traid's Closet Clear-out Challenge Boosts Garment Donations By Laura McQuarrie | Published 2024-09-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/closet-clearout-challenge References: [fashionunited.uk](https://fashionunited.uk/news/fashion/traid-launches-closet-clear-out-challenge-campaign/2024090377377) & [traid.org.uk](https://traid.org.uk/)  Second-[hand](https://www.trendhunter.com/trends/second-hand) clothing charity Traid is celebrating its 25th anniversary with the Closet Clear-Out Challenge, a campaign that aims to generate 250,000 garment donations in September. This celebrity-backed campaign will help to raise funds for Traid's global projects in support of garment workers, organic cotton farmers and a more sustainable fashion industry. "65% of the population are now wearing something second-hand; we are on a mission to make this 100%," said Maria Chenoweth, chief Executive of Traid, in a statement. To participate in the challenge and donate, people only need to pick out unwanted items from their wardrobe, go to Traid's website and book a free home collection so that the charity can curate and resell the garments. In October, the results of the campaign will come to life with a Traid Treasure Hunt featuring garments donated by [celebrity supporters](https://www.trendhunter.com/trends/margherita-maccapani-missoni) and the public. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 38% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Celebrity-endorsed Campaigns:** Celebrity endorsements amplify the reach and impact of charitable initiatives, engaging broader audiences in social causes. - **Home Collection Services:** Introducing home collection services for donations removes barriers and encourages higher participation rates from the general public. - **Second-hand Fashion Growth:** The increasing trend of second-hand clothing adoption reflects changing consumer attitudes towards sustainability and fashion waste reduction. ### Industries Being Reshaped - **Fashion Industry:** Sustainable fashion initiatives like garment donations and resale are transforming the traditional linear fashion model into a circular economy. - **Non-profit Sector:** Charities leveraging innovative campaigns can increase awareness and funding for social issues while making meaningful environmental and social impacts. - **Logistics Services:** Offering free home collection services for donations presents opportunities for logistics companies to support and integrate with charitable activities. ## Related on Trend Hunter - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Denim Take-Back Events](https://www.trendhunter.com/trends/target-5.md) - [Textile Recycling Partnerships](https://www.trendhunter.com/trends/dunelm-and-the-salvation-army.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Spring Cleaning Challenges](https://www.trendhunter.com/trends/list-to-1k.md) - [Affordable Uniform Exchanges](https://www.trendhunter.com/trends/oxfam-1.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md)